GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, Lowe's, Amazon, and Home Depot from January 1 to July 31, 2026, Home Logic maintains an average product price of $11.13. Distribution is heavily concentrated, with menards.com accounting for 91.1% of year-to-date revenue, far ahead of lowes.com at 4.4%, Amazon at 3.3%, and homedepot.com at 1.3%. Recent momentum has softened, with revenue falling 27.3% month over month and 21.7% across the May-to-July trend window. Pricing has been volatile over the same stretch, with the average price slipping 17.9% in the latest month to $11.16 even as it finished 5.4% higher overall. The combination of single-retailer dependence and a contracting revenue trend suggests limited diversification cushion should Menards demand continue to soften.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Home Logic on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Home Logic.
BY REVENUE
Home Logic sells 18% online and 82% offline. Online runs through 3 channels; offline through 1.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 5.6K ratings on 3 channels, Home Logic averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 5.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
