Home Logic

Home Logic Market Overview

Grips Intelligence in-store data covering January 1 to August 31, 2026 across Menards, Amazon and Lowe's shows Home Logic operating at an average product price of $12.30 in a highly concentrated retail footprint. Menards.com accounts for 83.3% of year-to-date revenue, with Amazon at 11.0% and Lowes.com trailing at 5.2%, leaving the brand heavily dependent on a single retail partner. Revenue declined 29.0% over the tracked period, including an 8.7% month-over-month drop in the most recent month. Average selling price also softened, falling 15.3% overall to $13.20, a 3.9% decrease versus the prior month. The brand, part of a privately held ownership structure with no publicly traded parent, faces the combined pressure of thinning pricing power and channel concentration risk.