GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, Home Logic generated the majority of its revenue through menards.com, which accounted for a dominant 81.0% revenue share, followed by Amazon at 17.7% and homedepot.com at just 1.2%. The brand's average product price stood at $12.50, positioning it in the affordable segment of its category. Notably, Home Logic experienced a significant revenue decline of 46.4% over the tracked period, signaling potential challenges in maintaining sales momentum. Average pricing also trended downward, decreasing 9.6% overall, which may reflect promotional activity or shifting product mix. The brand's heavy reliance on a single retailer for over four-fifths of its revenue represents both a key strength in channel partnership and a potential vulnerability in its distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Home Logic on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Home Logic.
BY REVENUE
Home Logic sells 19% online and 81% offline. Online runs through 2 channels; offline through 1. Online share has moved from 27% in Jan to 2% in May.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 5.3K ratings on 3 channels, Home Logic averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 5.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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