GRIPS CUSTOMERS & RESEARCH PARTNERS
MULTI FIT, a brand within Emerson Electric Co. (NYSE: EMR), posted steady momentum across tracked in-store channels between January 1 and September 30, 2026, according to Grips Intelligence data covering homedepot.com, acehardware.com, and Amazon. Brick-and-mortar retail distribution is heavily concentrated, with homedepot.com accounting for 53.8% of revenue share and acehardware.com close behind at 40.7%, leaving Amazon a modest 5.5%. Revenue climbed 15.1% over the tracked period, including a 14.6% month-over-month gain in the most recent reporting month. Pricing told a different story: the average product price settled at $25.31, down 6.7% across the period despite a slight 0.5% monthly uptick to $25.37. The combination of falling average prices and rising revenue points to volume-driven growth rather than premiumization.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for MULTI FIT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MULTI FIT.
BY REVENUE
MULTI FIT sells 59% online and 41% offline. Online runs through 2 channels; offline through 1.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 62K ratings on 3 channels, MULTI FIT averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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