GRIPS CUSTOMERS & RESEARCH PARTNERS
MULTI FIT, a brand under Emerson Electric Co. (NYSE: EMR), shows a concentrated retail footprint in Grips Intelligence in-store data tracked across homedepot.com, acehardware.com, and Amazon from January 1 to August 31, 2026. Home Depot leads with 48.5% of year-to-date revenue share, closely followed by Ace Hardware at 43.1%, while Amazon accounts for just 8.4%. That near-even split between the two hardware retailers points to a distribution strategy weighted heavily toward traditional home-improvement channels rather than marketplace exposure. Revenue has softened over the tracked window, falling 16.8% overall even as the most recent month edged up 0.4% against the prior period. Pricing has held relatively steady, with an average product price of $25.42 and a 3.0% increase across the period despite a 7.2% month-over-month dip to $25.26.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for MULTI FIT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MULTI FIT.
BY REVENUE
MULTI FIT sells 57% online and 43% offline. Online runs through 2 channels; offline through 1.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 64K ratings on 3 channels, MULTI FIT averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 64K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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