GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Home Depot, Ace Hardware, and Amazon, MULTI FIT demonstrates a strong dual-retailer strategy with Home Depot commanding 46.7% of revenue share closely followed by Ace Hardware at 43.1%, while Amazon accounts for just 10.2%. The brand's average product price sits at $25.97, though this represents a notable 16.4% decrease over the tracked period. Despite the declining average price, MULTI FIT has shown positive momentum with overall revenue growing 13.1% during the timeseries period. The most recent month recorded a 4.4% revenue increase compared to the prior month, suggesting sustained consumer demand even as pricing trends downward. This combination of rising revenue and falling prices may indicate a volume-driven growth strategy or increased promotional activity across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for MULTI FIT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for MULTI FIT.
BY REVENUE
MULTI FIT sells 57% online and 43% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 62% in Jan to 64% in May.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 66K ratings on 3 retailers, MULTI FIT averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 66K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
