GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, MULTI FIT—a WORKSHOP brand owned by Emerson (NYSE: EMR)—generated in-store revenue that grew 6.5% across the January 1–June 30, 2026 period tracked across homedepot.com, acehardware.com, and Amazon. Home Depot led distribution with a 48.0% revenue share, closely followed by Ace Hardware at 42.7%, while Amazon trailed at just 9.3%. The brand carried an average product price of $25.94 during the period, though pricing softened, decreasing 6.3% overall. In the most recent quarter (April 1–June 30, 2026), monthly revenue dipped 4.2% versus the prior month even as average price ticked up 3.8% to $24.52. These Grips Intelligence figures underscore MULTI FIT's heavy concentration in two brick-and-mortar retail channels that together command more than 90% of its sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for MULTI FIT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MULTI FIT.
BY REVENUE
MULTI FIT sells 58% online and 42% offline. Online runs through 2 channels; offline through 1. Online share has moved from 49% in Feb to 64% in Jun.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 72K ratings on 3 channels, MULTI FIT averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 72K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.07
Price
$7.6K
Revenue
$23.79
Price
$7.4K
Revenue
$25.94
Price
$6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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