GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, homedepot.com, acehardware.com, and lowes.com from January to February 2026, Mr. Coffee maintains a strong retail presence with an average product price of $40.75. Amazon dominates as the brand's primary sales channel, commanding an overwhelming 94.1% of total revenue share, while homedepot.com trails far behind at just 3.8%. The brand's product pricing strategy spans a wide range, from budget-friendly options like the $23.29 Mug Warmer on Amazon to premium offerings such as the $239.99 Espresso and Cappuccino Machine. Notably, Mr. Coffee experienced a significant revenue decline of 35.4% over the tracked period, signaling potential seasonal softening or shifting consumer demand. Despite this downturn, average pricing showed resilience with a 3.8% overall increase, suggesting the brand is holding firm on its pricing strategy even amid lower sales volume.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 35% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Mr. Coffee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Mr. Coffee.
BY REVENUE
$239.99
Price
$303K
Revenue
$49.99
Price
$190K
Revenue
