GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Lowe's, Home Depot, and Amazon, Zwilling maintains an average product price of $87.07. Distribution is heavily concentrated in home-improvement retail, with lowes.com accounting for 52.2% of year-to-date revenue and homedepot.com a further 40.8%, leaving Amazon at just 7.0%. Revenue has grown 6.4% over the tracked period, though the most recent month showed a 7.2% decline versus the prior month. Pricing has trended upward more consistently, with the average price rising 8.4% overall to $92.07, a 3.4% month-over-month increase. That combination of premium price escalation and a narrow, two-retailer concentration is the defining feature of the brand's current market position.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Zwilling on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Zwilling.
BY REVIEW COUNT
Across 914K ratings on 3 channels, Zwilling averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 914K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$83.26
Price
$207K
Revenue
$82.28
Price
$137K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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