GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Home Depot and Amazon between January 1 and July 31, 2026, Zwilling — a brand of the privately held ZWILLING J.A. Henckels AG — generated 51.3% of its year-to-date revenue at lowes.com, with homedepot.com contributing a further 41.1% and Amazon just 7.6%. That concentration leaves more than nine in ten dollars flowing through two home improvement retailers, an unusually narrow distribution footprint. Momentum has been positive, with revenue up 14.6% month-over-month in the most recent period and 6.8% higher across the May–July window. Pricing has moved in step, as the average selling price climbed 6.6% over the same stretch to reach $89.14, against a period-wide average of $86.64. The combination of rising volumes and rising prices suggests the brand is holding premium positioning without sacrificing sell-through.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Zwilling on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Zwilling.
BY REVIEW COUNT
Across 911K ratings on 3 channels, Zwilling averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 911K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$97.83
Price
$263K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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