GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), Mr. Coffee generated 94.0% of its revenue share through Amazon, with Home Depot and Ace Hardware capturing just 3.7% and 1.3%, respectively. The brand's average product price during this period was $40.16, reflecting a 5.8% overall decrease in average pricing across the quarter. Revenue experienced a notable 38.8% decline over the tracked period, signaling potential challenges in consumer demand or shifting competitive dynamics. Mr. Coffee's product range spans a wide price spectrum, from its budget-friendly 5-Cup Mini Brew at $30.00 to its Espresso and Cappuccino Machine priced at $239.99 on Amazon. These trends suggest that while Mr. Coffee maintains a dominant presence on Amazon, the brand faces pricing pressure and softening sales heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 39% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Mr. Coffee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Mr. Coffee.
