GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com, lowes.com, acehardware.com and Newegg between January 1 and September 30, 2026, Mr. Coffee — a brand under Newell Brands (NASDAQ: NWL) — shows a heavily concentrated channel mix. Amazon alone accounts for 86.1% of year-to-date revenue, leaving homedepot.com (5.4%), lowes.com (4.8%), acehardware.com (2.5%) and Newegg (1.1%) to split the remaining share. The average product price sits at $38.95, though pricing has softened, falling 5.7% over the tracked period to $38.12 in the most recent month. Revenue has followed a similar path, declining 4.9% overall despite a 2.9% month-over-month uptick in the latest reading. Price positioning also varies sharply by retailer, with Amazon best-sellers clustering between $26 and $111 while Lowe's assortment skews toward $65–$176 units.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Mr. Coffee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mr. Coffee.
BY REVIEW COUNT
Across 2.03M ratings on 5 channels, Mr. Coffee averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 2.03M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$173.35
Price
$32K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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