GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com, lowes.com, acehardware.com and Newegg from January 1 to August 31, 2026, Mr. Coffee — a brand under Newell Brands (NASDAQ: NWL) — carried an average product price of $40.33. Distribution is highly concentrated, with Amazon accounting for 87.4% of year-to-date revenue, leaving homedepot.com at 5.1% and lowes.com at 4.3% as the only other meaningful contributors. Revenue softened over the period, declining 5.9% overall and easing a further 4.5% month-over-month in the most recent reading. Pricing moved in the opposite direction, rising 4.0% across the period to $41.09, suggesting volume rather than price pressure drove the revenue dip. The mix of sub-$30 entry brewers on Amazon against sub-$200 espresso and latte machines at Lowe's and Home Depot points to distinct price architectures by retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mr. Coffee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mr. Coffee.
BY REVIEW COUNT
Across 2.07M ratings on 5 channels, Mr. Coffee averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 2.07M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$172.58
Price
$41K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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