GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Home Depot, Lowe's, and Ace Hardware, Mr. Coffee maintains a strong retail presence with Amazon commanding a dominant 92.0% share of the brand's total revenue. The brand's average product price sits at $40.19, though its portfolio spans a wide range from budget-friendly options under $30 to premium espresso machines priced near $280. Despite Amazon's overwhelming revenue dominance, Mr. Coffee has diversified its retail footprint with Home Depot capturing 4.2% and Lowe's holding 2.0% of revenue share. Over the tracked period, Mr. Coffee experienced an 11.4% decline in revenue while average prices remained nearly flat with just a 0.1% increase. This pricing stability amid falling revenue suggests the brand may be facing volume-driven headwinds rather than pricing pressure across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Mr. Coffee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Mr. Coffee.
