GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 shows Moss Out!, a Lilly Miller Brands line owned by Central Garden & Pet (NASDAQ: CENT), generating sales across two tracked home improvement retail channels. Home Depot accounts for the clear majority of brand revenue at 67.7%, with Lowe's contributing the remaining 32.3%. The average product price sits at $24.71 year to date, though monthly pricing climbed to $26.27 in the most recent period, a 5.4% month-over-month increase. Revenue momentum was strongest late in the tracked window, rising 47.4% versus the prior month during the June through August timeseries period. Across that same stretch, overall revenue finished up a marginal 0.6% and average price rose 2.1%, suggesting seasonal spikes rather than sustained trajectory shifts.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Moss Out! on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Moss Out!.
BY REVENUE
Moss Out! sells 74% online and 26% offline. Online runs through 2 channels; offline through 1. Online share has moved from 64% in Apr to 79% in Aug.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 33K ratings on 2 channels, Moss Out! averages 4.0★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.0
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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