GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowes.com and HomeDepot.com from January 1 to September 30, 2026 shows Mighty Mule, a brand of the privately held Italian group Nice S.p.A., maintaining a concentrated retail footprint. Amazon accounts for 56.2% of year-to-date revenue, with Lowes.com at 22.6% and HomeDepot.com at 21.2%, leaving the brand heavily reliant on a single marketplace. The average product price sits at $150.31 across the tracked period, though the latest monthly reading fell to $135.81, a 10.5% month-over-month decline and an 8.4% drop overall. Revenue has followed a similar trajectory, slipping 17.6% versus the prior month and 22.4% across the measured window. The pricing and revenue softening together suggest discount-led demand rather than volume growth, a dynamic worth monitoring as the brand's assortment spans entry-level kits near $300 to heavy-duty systems above $1,000.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Mighty Mule on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mighty Mule.
BY REVIEW COUNT
Across 157K ratings on 3 channels, Mighty Mule averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 157K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,038.82
Price
$116K
Revenue
$887.18
Price
$114K
Revenue
$450.12
Price
$81K
Revenue
$773.73
Price
$77K
Revenue
$757.44
Price
$60K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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