FARMGARD

FARMGARD Market Overview

According to Grips Intelligence in-store data tracked across Home Depot and Ace Hardware from January 1 to August 31, 2026, FARMGARD — a brand under privately held MAT Holdings, Inc. — shows a clearly concentrated retail footprint. Home Depot accounts for 72.6% of year-to-date revenue, with Ace Hardware contributing the remaining 27.4%, leaving the brand heavily dependent on a single retail partner. Revenue has softened over the tracked window, declining 8.5% overall and falling a steeper 16.2% in the most recent month versus the prior one. Pricing has moved in the opposite direction, with the average price up 17.4% across the period to roughly $60.73, though the latest month saw a 6.5% pullback. Taken together, the data suggests FARMGARD has been trading volume for higher price points, a mix shift worth monitoring as the balance between its two tracked retailers evolves.