GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Ace Hardware between January 1 and August 31, 2026, Palruf — a brand of Tel Aviv-listed Palram Industries (TASE: PLRM) — generated 94.5% of its year-to-date revenue at homedepot.com, with acehardware.com accounting for the remaining 5.4%. That concentration leaves the brand's performance closely tied to a single retail partner. Revenue grew 13.0% over the tracked period, though the most recent month showed a 7.4% month-over-month decline. Average product price sat at $17.48, easing 1.3% overall and dropping 4.5% in the latest month to $17.39. The combination of rising revenue and softening prices suggests volume-led growth rather than pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Palruf on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Palruf.
BY REVENUE
Palruf sells 95% online and 5% offline. Online runs through 1 channel; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 29K ratings on 2 channels, Palruf averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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