GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Ace Hardware from January 1 to June 30, 2026, Palruf—a brand of Tel Aviv-listed parent company Palram Industries (TASE: PLRM)—generated the vast majority of its sales through a single retailer, with Home Depot accounting for 92.6% of revenue and Ace Hardware the remaining 7.4%. Over the April–June tracking window, Grips Intelligence recorded a 29.6% month-over-month revenue decline and a broader 28.7% drop across the period, signaling notable softening in demand. Despite the revenue pullback, the average product price edged higher, rising 2.5% month-over-month to $17.62 and climbing roughly 3.0% overall. The brand's blended average product price across channels stood at $17.26 during the reporting period. This concentration of revenue in one dominant channel, paired with falling volumes but firming prices, is the standout dynamic in Grips Intelligence's latest offline data.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Palruf on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Palruf.
BY REVENUE
Palruf sells 93% online and 7% offline. Online runs through 1 channel; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 29K ratings on 2 channels, Palruf averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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