GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Miele generated an average product price of $103.47 across tracked retailers between January and May 2026, with Amazon commanding a dominant 90.0% revenue share compared to Best Buy's 9.5%. Despite Amazon's dominance in revenue distribution, Miele's top-selling products on the platform include premium canister vacuum cleaners priced between $389 and $599, suggesting a strong presence in the higher-end segment. However, the brand experienced a notable 13.8% revenue decline over the tracked period, paired with a 12.9% decrease in average price, indicating potential pricing pressure or a shift in product mix. The most recent month showed signs of stabilization, with revenue growing 1.6% and average price holding nearly flat at $90.72. These trends suggest Miele may be navigating a transitional period across its key retail channels as tracked by Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Miele on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Miele.
BY REVENUE
Miele sells 90% online and 10% offline. Online runs through 1 retailer; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.06M ratings on 2 retailers, Miele averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 1.06M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
