GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Newegg, and Best Buy from January to February 2026, Dell demonstrated strong momentum with revenue growing 19.9% month-over-month in February 2026. The brand's average product price surged 30.0% since December 2025, reaching $531.00 in February, signaling a notable shift toward higher-value purchases. Amazon dominated Dell's revenue share at 65.9%, while Newegg captured 24.0% with a significantly higher average price of $1,167.67, driven largely by enterprise server and workstation sales. Best Buy accounted for the remaining 9.8% of revenue, where touchscreen Windows laptops represented over 83% of Dell's category mix. These trends suggest Dell is successfully expanding its premium and enterprise product mix across major online retailers heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 8% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 30% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Dell on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Dell.
BY REVENUE
$374.19
Price
$4.13M
Revenue
$915.01
Price
$2.17M
Revenue
$465.54
Price
$1.6M
Revenue
$547.50
Price
$845K
Revenue
