Maxell

Maxell Market Overview

Grips Intelligence in-store data tracked across Amazon, Office Depot and Newegg from January 1 to September 30, 2026 shows Maxell, a brand owned by Tokyo-listed Maxell, Ltd. (TYO: 6810), concentrating the bulk of its sales on a single channel. Amazon accounted for 63.6% of year-to-date revenue, with Office Depot contributing 32.0% and Newegg a marginal 3.1%, leaving the brand heavily exposed to marketplace dynamics. The average product price sat at $11.18 across the period, placing Maxell firmly in the low-ticket, high-volume tier. Momentum softened in the third quarter, with revenue falling 13.7% month over month and 13.8% across the tracked timeseries window. Pricing moved in the opposite direction, rising 2.0% overall to a recent monthly average of $11.81 despite a 1.5% dip in the latest month, suggesting modest price support has not offset volume declines.