GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Maxell recorded an average product price of $10.45 across Amazon, Office Depot, and Newegg during the January to May 2026 period. Amazon dominated Maxell's revenue distribution, accounting for 75.1% of total revenue share, followed by Office Depot at 21.5% and Newegg at just 2.2%. The brand experienced a modest revenue decline of 3.4% over the tracked period, signaling a slight downward trend in sales momentum. Meanwhile, Maxell's average price also saw a 5.3% decrease, suggesting potential discounting activity or a shift toward lower-priced product purchases across its retail channels. These dynamics point to a brand navigating competitive pricing pressures while remaining heavily reliant on Amazon as its primary revenue driver.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Maxell on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Maxell.
BY REVENUE
Maxell sells 78% online and 22% offline. Online runs through 2 retailers; offline through 2.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 849K ratings on 3 retailers, Maxell averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 849K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$13.99
Price
$364K
Revenue
$19.70
Price
$55K
Revenue
$10.54
Price
$42K
Revenue
