GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Office Depot, Newegg, and menards.com from January 1 to August 31, 2026 shows Maxell, a brand of Tokyo-listed Maxell, Ltd. (TYO: 6810), maintaining an average product price of $10.97. Distribution is highly concentrated, with Amazon accounting for 66.3% of year-to-date revenue and Office Depot contributing a substantial 29.1%. Newegg (2.9%) and menards.com (1.3%) together represent under 5% of the total, leaving the brand dependent on two dominant partners. Across the June–August window, revenue rose 5.2%, including a 1.9% month-over-month gain in the most recent period. Pricing moved higher over the same stretch, with the average selling price climbing 13.3% to $12.36, suggesting mix or pricing gains rather than volume alone are supporting growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Maxell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Maxell.
BY REVENUE
Maxell sells 70% online and 30% offline. Online runs through 2 channels; offline through 2. Online share has moved from 78% in Apr to 66% in Aug.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 699K ratings on 4 channels, Maxell averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 699K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.92
Price
$228K
Revenue
$2.88
Price
$60K
Revenue
$8.70
Price
$50K
Revenue
$11.12
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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