GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, offline/in-store data from January 1 to June 30, 2026 shows that Maxell, Ltd. (TYO: 6810) generated the majority of its retail revenue through Amazon, which commanded a dominant 70.4% revenue share, followed by Office Depot at 25.2% and Newegg at just 3.0%. Across the tracked channels, Maxell's revenue declined 17.5% over the period, with the most recent month alone falling 17.9% versus the prior month. Bucking the revenue trend, the brand's average product price climbed 7.7% over the same window, reaching $10.79 in the latest month—a 6.8% month-over-month increase—against an overall average product price of $10.57. This divergence suggests Maxell has leaned into higher-priced positioning even as unit-driven revenue contracted. With Amazon and Office Depot together accounting for roughly 95.6% of revenue, Maxell's offline retail performance remains heavily concentrated in just two channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Maxell on Newegg.
REVENUE SHARE
Revenue distribution across tracked channels for Maxell.
BY REVENUE
Maxell sells 74% online and 26% offline. Online runs through 2 channels; offline through 2.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 836K ratings on 4 channels, Maxell averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 836K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
