Maxell

Maxell Market Overview

According to Grips Intelligence, offline/in-store data from January 1 to June 30, 2026 shows that Maxell, Ltd. (TYO: 6810) generated the majority of its retail revenue through Amazon, which commanded a dominant 70.4% revenue share, followed by Office Depot at 25.2% and Newegg at just 3.0%. Across the tracked channels, Maxell's revenue declined 17.5% over the period, with the most recent month alone falling 17.9% versus the prior month. Bucking the revenue trend, the brand's average product price climbed 7.7% over the same window, reaching $10.79 in the latest month—a 6.8% month-over-month increase—against an overall average product price of $10.57. This divergence suggests Maxell has leaned into higher-priced positioning even as unit-driven revenue contracted. With Amazon and Office Depot together accounting for roughly 95.6% of revenue, Maxell's offline retail performance remains heavily concentrated in just two channels.