Grips Intelligence in-store data tracked across Office Depot, Newegg and Amazon from January 1 to September 30, 2026 shows Centon, a brand owned directly by privately held Centon Electronic, Inc., concentrating the majority of its sales at a single retailer. Office Depot accounted for 61.0% of year-to-date revenue, well ahead of Newegg at 21.9% and Amazon at 17.1%. The brand's average product price stood at $12.71 across the period, though pricing softened through the third quarter to $11.17, a 13.3% decline. Revenue followed a similar downward path, falling 4.9% month-over-month and 10.4% across the July-to-September window. The combination of falling prices and declining revenue suggests competitive pressure rather than a volume-driven trade-down strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Centon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Centon.
BY REVENUE
Centon sells 39% online and 61% offline. Online runs through 2 channels; offline through 1. Online share has moved from 68% in May to 24% in Sep.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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