GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Max Pro across menards.com, lowes.com and Amazon from January 1 to September 30, 2026 shows a brand under clear pressure. Menards leads distribution with 41.7% of year-to-date revenue share, ahead of Lowe's at 32.9% and Amazon at 25.2%, giving the brand a home-improvement-weighted footprint rather than a marketplace-led one. Revenue has fallen 37.1% over the tracked period, including an 11.3% month-over-month decline in the most recent month of the July–September window. Pricing has eroded alongside volume, with the average selling price down 22.8% to roughly $13.68, against a year-to-date average product price of $14.50. The combination of falling revenue and falling realized price suggests discounting has not been enough to stabilize demand across Max Pro's retail base.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Max Pro on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Max Pro.
BY REVENUE
Max Pro sells 58% online and 42% offline. Online runs through 2 channels; offline through 1. Online share has moved from 42% in May to 56% in Sep.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 6.5K ratings on 3 channels, Max Pro averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 6.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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