GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 through June 30, 2026 across Amazon, Home Depot, Ace Hardware, and Lowe's, MATADOR's revenue grew 54.1% over the tracked period. Amazon led the brand's channel mix with a 55.7% revenue share, followed by homedepot.com at 35.4%, while acehardware.com and lowes.com contributed 4.7% and 4.2%, respectively. The brand's average product price climbed sharply, rising 74.3% across the period to reach $39.64 by the most recent month. In the second quarter alone, monthly revenue accelerated 43.0% versus the prior month, underscoring strong recent momentum. With an overall average product price of $27.70, these Grips Intelligence figures highlight both rising demand and pricing power for MATADOR in 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 54% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 74% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for MATADOR on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MATADOR.
BY REVENUE
MATADOR sells 95% online and 5% offline. Online runs through 3 channels; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 15K ratings on 4 channels, MATADOR averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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