GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, MATADOR generated the majority of its revenue through Amazon, which accounted for 66.7% of total revenue share between January and May 2026, followed by homedepot.com at 29.6% and acehardware.com at 3.6%. The brand's average product price stood at $24.56 across all three tracked retailers during this period. Notably, MATADOR's average price saw a significant increase of 20.8% over the tracked timeseries, reaching $26.67 by the most recent month. However, despite the rising prices, overall revenue declined by 17.9% during the same window, suggesting potential volume softness as price points moved higher. This pricing-versus-revenue dynamic makes MATADOR an interesting brand to watch across its key retail channels in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for MATADOR on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MATADOR.
BY REVIEW COUNT
Across 20K ratings on 4 channels, MATADOR averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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