GRIPS CUSTOMERS & RESEARCH PARTNERS
MATADOR posted 18.2% revenue growth across the tracked period, according to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, homedepot.com, acehardware.com and lowes.com. Amazon dominates the brand's measured sales mix at 70.6% of year-to-date revenue, with homedepot.com a distant second at 23.8% and acehardware.com and lowes.com splitting the remainder at 2.8% each. The average product price sits at $26.04, though pricing has softened 6.4% over the period and fell to $21.91 in the most recent month, a 10.5% month-over-month decline. That discounting coincided with a 10.0% monthly revenue drop, suggesting lower realized prices did not immediately translate into volume gains. The combination of concentrated marketplace exposure and easing price points will be the key dynamic to watch as the brand moves into the next reporting cycle.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for MATADOR on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MATADOR.
BY REVIEW COUNT
Across 39K ratings on 4 channels, MATADOR averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 39K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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