GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, MATADOR generated tracked revenue across four retail channels between January 1 and August 31, 2026, with Amazon accounting for 47.9% of the total and homedepot.com close behind at 41.7%. Ace Hardware (5.6%) and Lowe's (4.9%) split the remaining tenth of sales, leaving the brand's distribution heavily concentrated in two dominant accounts. The average product price sat at $34.09 for the year to date, though pricing climbed sharply over the summer, rising 109.0% overall and reaching $82.53 in the most recent month tracked — a 191.5% month-over-month jump. That premium shift coincided with a 45.2% decline in revenue across the measured period, even as the latest month posted 7.6% month-over-month growth. The combination suggests a deliberate move up-market or a change in product mix, with early signs of stabilization worth monitoring in the coming quarters.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 45% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 109% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for MATADOR on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MATADOR.
BY REVENUE
MATADOR sells 94% online and 6% offline. Online runs through 3 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 20K ratings on 4 channels, MATADOR averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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