GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Madison Mill maintained an average product price of $3.64 across three major home improvement retailers—Menards, Lowe's, and Ace Hardware—from January to May 2026. The brand's revenue was nearly evenly split between Menards (49.0%) and Lowe's (47.9%), with Ace Hardware capturing a modest 3.1% share. Despite this competitive positioning, Madison Mill experienced an overall revenue decline of 9.4% during the tracked period. However, average pricing showed resilience, edging up 0.5% overall, suggesting the brand has maintained its pricing power even amid softening demand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Madison Mill on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Madison Mill.
BY REVIEW COUNT
Across 237K ratings on 3 retailers, Madison Mill averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 237K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE