GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Madison Mill generated revenue across three major home improvement retailers — Menards, Lowe's, and Ace Hardware — between January and April 2026. Menards led with a 50.2% revenue share, closely followed by Lowe's at 46.6%, while Ace Hardware accounted for just 3.2% of total revenue. The brand's average product price stood at $3.67, with pricing trending upward by 3.1% over the tracked period. Overall revenue grew 14.2% during the same timeframe, signaling healthy demand momentum for Madison Mill. The near-even revenue split between Menards and Lowe's suggests a well-balanced distribution strategy across its two primary retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 14% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Madison Mill on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Madison Mill.
BY REVENUE