GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Madison Mill maintained an average product price of $3.64 across three major home improvement retailers—Menards, Lowe's, and Ace Hardware—from January to May 2026. The brand's revenue was nearly evenly split between Menards (49.0%) and Lowe's (47.9%), with Ace Hardware capturing a modest 3.1% share. Despite this competitive positioning, Madison Mill experienced an overall revenue decline of 9.4% during the tracked period. However, average pricing showed resilience, edging up 0.5% overall, suggesting the brand has maintained its pricing power even amid softening demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Madison Mill on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Madison Mill.
BY REVIEW COUNT
Across 252K ratings on 3 channels, Madison Mill averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 252K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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