GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to September 30, 2026 across Lowe's, Menards and Ace Hardware shows Madison Mill concentrating nearly all of its revenue in two retailers, with lowes.com accounting for 53.7% and menards.com 42.5%, leaving acehardware.com at just 3.7%. The brand, operated by privately held Madison Mill, Inc., carries an average product price of $3.68, placing it firmly in the low-ticket end of its categories. Pricing has firmed over the tracked period, with average price up 6.3% overall and rising 3.6% month-over-month to $3.88 in the most recent period. Revenue, however, has softened slightly, slipping 2.7% versus the prior month and 2.3% over the July–September window. The combination of rising prices and modestly declining revenue suggests unit volumes are the pressure point rather than realized price.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Madison Mill on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Madison Mill.
BY REVIEW COUNT
Across 323K ratings on 3 channels, Madison Mill averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 323K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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