GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence tracking Lowe's, Home Depot, and Menards from January 1 to June 30, 2026, FORTIS DOORS commanded an average product price of $725.94 across its retail channels. Lowe's led as the brand's dominant sales channel, capturing 51.3% of revenue share, followed closely by Home Depot at 43.5% and Menards trailing at 5.1%. However, the brand's momentum weakened considerably, with overall revenue declining 80.6% over the period. Pricing also softened, with the average price decreasing 10.9% overall and dropping 23.6% in a single month to $608.20. This combination of a heavily concentrated channel mix and steep revenue and pricing declines signals significant headwinds for FORTIS DOORS heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 80% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for FORTIS DOORS on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for FORTIS DOORS.
BY REVENUE
$721.55
Price
$44K
Revenue
$1,182.94
Price
$38K
Revenue
$1,019.71
Price
$28K
Revenue
$1,278.40
Price
$26K
Revenue
$709.00
Price
$26K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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