GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowe's, Home Depot, and Menards, FORTIS DOORS maintains a strong dual-retailer strategy with Lowe's commanding 49.9% of revenue share and Home Depot closely following at 46.6%. The brand's average product price sits at $748.75, reflecting its positioning in the commercial-grade segment. Menards accounts for a modest 3.5% of revenue share, indicating a highly concentrated distribution footprint. Over the tracked period, the brand's average price trended upward by 1.0%, suggesting stable pricing power despite broader market fluctuations. This competitive landscape highlights FORTIS DOORS' reliance on the two largest home improvement retailers for nearly all of its tracked revenue.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for FORTIS DOORS on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for FORTIS DOORS.
BY REVENUE
$721.55
Price
$44K
Revenue
$1,019.71
Price
$28K
Revenue
$1,159.94
Price
$27K
Revenue
$1,278.40
Price
$26K
Revenue