GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across menards.com, Amazon and homedepot.com from January 1 to September 30, 2026 shows Commander generating 84.0% of year-to-date revenue through menards.com, making it overwhelmingly the brand's primary channel. Amazon accounts for a secondary 13.8% share, while homedepot.com contributes just 2.3%. Revenue climbed 13.2% over the measured period, with the most recent month adding a further 1.4% gain month over month. Pricing moved in the opposite direction, with the average selling price falling 11.3% month over month to $55.89 and down 3.5% overall, against a period average of $60.02. That combination of rising revenue and softening prices points to volume-driven growth rather than pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Commander on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Commander.
BY REVENUE
Commander sells 17% online and 83% offline. Online runs through 2 channels; offline through 1.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 9.5K ratings on 3 channels, Commander averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 9.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.47
Price
$23K
Revenue
$40.01
Price
$17K
Revenue
$22.58
Price
$15K
Revenue
$62.16
Price
$8.6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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