GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across menards.com, Amazon and homedepot.com from January 1 to August 31, 2026 shows Commander generating an average product price of $59.15. Menards dominates the brand's distribution footprint at 80.6% of year-to-date revenue, with Amazon accounting for 16.8% and Home Depot a marginal 2.6%. Momentum has been positive over the June to August window, with revenue up 10.4% month over month and 10.7% across the period. Pricing has moved in step, climbing 8.4% month over month to an average of $59.88 and 8.2% overall. The combination of rising volume and rising average price suggests the brand is gaining traction without discounting, though its heavy concentration in a single retailer remains a structural dependency.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Commander on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Commander.
BY REVENUE
Commander sells 19% online and 81% offline. Online runs through 2 channels; offline through 1.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 17K ratings on 3 channels, Commander averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.99
Price
$30K
Revenue
$12.44
Price
$28K
Revenue
$36.18
Price
$17K
Revenue
$12.52
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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