GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Commander generated strong revenue growth of 23.3% from January to April 2026 across tracked retailers including Menards, Amazon, and Home Depot. The brand's revenue is heavily concentrated at Menards, which commands an dominant 84.4% share, followed by Amazon at 11.6% and Home Depot at just 4.0%. Commander's average product price sits at $65.42, though pricing saw a notable 9.9% decline over the tracked period. Despite the price decrease, the brand's significant revenue momentum suggests increasing volume demand across its retail footprint. This retailer concentration at Menards represents both a core strength and a potential diversification opportunity for the Commander brand going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 23% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Commander on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Commander.
BY REVENUE
$12.59
Price
$38K
Revenue
$22.99
Price
$30K
Revenue
$54.81
Price
$20K
Revenue
