GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's and Menards from January 1 to September 30, 2026 shows Backer-On Rock-On, a brand held by Illinois Tool Works (NYSE: ITW), maintaining a concentrated retail footprint. Lowe's accounts for 82.5% of year-to-date revenue, with Menards contributing the remaining 17.5%. The average product price sits at $23.75, holding essentially flat (down 0.0%) across the measured period despite a 2.0% month-over-month uptick to $23.84 in the most recent reading. Revenue has been similarly stable, edging up 0.6% month over month while sitting 1.1% below its earlier level. Taken together, the figures point to a brand defending a steady price position rather than pursuing aggressive growth across its two tracked retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Backer-On Rock-On on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Backer-On Rock-On.
BY REVIEW COUNT
Across 3.63K ratings on 2 channels, Backer-On Rock-On averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 3.63K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO BACKER-ON ROCK-ON