GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Backer-On Rock-On generated an average product price of $22.85 across tracked retailers between January and April 2026. The brand's revenue is heavily concentrated at Lowes.com, which accounts for 75.4% of total revenue share, while Menards.com holds the remaining 24.6%. Over the tracked period, Backer-On Rock-On experienced overall revenue growth of 15.9%, signaling healthy demand momentum. Additionally, the brand's average price trended upward by 1.5% during the same window, suggesting steady pricing power in its category. These insights, sourced from Grips Intelligence, highlight Backer-On Rock-On's strong retail positioning and positive growth trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 16% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Backer-On Rock-On on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Backer-On Rock-On.
TO BACKER-ON ROCK-ON