Backer-On Rock-On

Backer-On Rock-On Market Overview

The brand appears to be tied to Buildex, and I should verify the parent company's public status before including any ticker.According to Grips Intelligence, Backer-On Rock-On — a brand under ITW Buildex, a division of Illinois Tool Works (NYSE: ITW) — generated the bulk of its offline/in-store revenue through Lowe's, which held a 77.9% share, with Menards accounting for the remaining 22.1% year-to-date. Across the January 1 to June 30, 2026 period tracked on lowes.com and menards.com, overall revenue rose modestly by 1.6%, while the most recent month showed stronger momentum with 7.8% growth versus the prior month. The brand's average product price stood at $23.24, climbing to $24.06 in the latest month, a 1.7% monthly increase. Over the full data range, average pricing rose 2.9%, signaling steady upward pricing power alongside its revenue gains.