GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Backer-On Rock-On generated the majority of its revenue through Lowes.com, which accounted for 76.8% of total revenue share between January and May 2026, with Menards.com capturing the remaining 23.2%. The brand's average product price stood at $23.01 during this period, reflecting a 2.7% increase in average pricing over the tracked timeframe. However, Backer-On Rock-On experienced a notable 20.2% decline in overall revenue across the reporting period, signaling potential headwinds in demand. Despite softening sales, the brand's pricing power remained intact with a modest 1.3% month-over-month price increase in the most recent period. These insights, sourced from Grips Intelligence, highlight a brand maintaining pricing stability while navigating a challenging revenue environment across its two primary retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Backer-On Rock-On on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Backer-On Rock-On.
TO BACKER-ON ROCK-ON