Dekorra

Dekorra Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot and Lowe's shows Dekorra concentrating the vast majority of its measured brick-and-mortar revenue in a single retail partner. Home Depot accounts for 84.1% of year-to-date revenue, leaving Lowe's with a 15.9% share and limited diversification if the leading account softens. Momentum has turned negative over the May–July 2026 window, with revenue down 23.7% across the period and a further 10.9% month-over-month decline in the most recent month tracked. Pricing, by contrast, has held firm, with the average product price at $187.30 year-to-date and the latest monthly figure of $183.71 up 1.8% sequentially and 1.1% over the period. The combination of rising average prices against falling revenue suggests unit volumes, rather than discounting pressure, are driving the recent shortfall.