GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking homedepot.com and lowes.com from January to February 2026, Dekorra maintains a strong retail presence with Home Depot commanding a dominant 95.2% share of the brand's revenue compared to just 4.8% at Lowe's. The brand's average product price sits at $199.82, though pricing saw a notable 13.0% month-over-month decrease in the most recent period. On a positive note, Dekorra's revenue grew 9.2% over the tracked period, signaling healthy demand momentum despite the pricing adjustments. Home Depot's top-performing Dekorra listings reach price points as high as $899.00, indicating a wide pricing range across the product catalog. This combination of strong revenue growth and heavy concentration in a single retail channel presents both opportunity and risk for the brand's market positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 9% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Dekorra on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Dekorra.
BY REVENUE
$899.00
Price
$50K
Revenue