Dekorra

Dekorra Market Overview

According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 through September 30, 2026, Dekorra's retail footprint is heavily concentrated, with Home Depot accounting for 83.2% of year-to-date revenue versus 16.8% at Lowe's. Revenue momentum has been strong, climbing 39.0% over the measured period and adding another 14.5% month-over-month in the most recent reading. Pricing has moved up alongside volume, with the average product price at $184.96 year-to-date and an 11.3% overall increase across the period. The latest month saw average price reach $204.43, a 21.3% jump versus the prior month, suggesting a mix shift toward higher-ticket items. Taken together, the data points to a brand gaining traction primarily through a single dominant retail partner while trading up in price tier.