GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Best Buy and Amazon from January 1 to September 30, 2026, Insignia — a brand of Best Buy Co., Inc. (NYSE: BBY) — recorded an average product price of $112.10. Best Buy accounted for the majority of year-to-date revenue at 67.7%, with Amazon contributing the remaining 32.3%. Quarterly momentum was uneven: revenue jumped 32.7% month over month during the July–September window, yet finished the period down 9.4% overall. Pricing moved in the opposite direction, climbing 4.4% across the quarter and peaking at $143.47 in a single month, a 29.7% month-over-month increase. That combination of softer revenue and firmer average prices suggests a shift in mix toward higher-ticket items rather than broad-based demand growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Insignia on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Insignia.
BY REVENUE
Insignia sells 33% online and 67% offline. Online runs through 1 channel; offline through 1.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 2.44M ratings on 2 channels, Insignia averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.44M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$467.77
Price
$22M
Revenue
$643.74
Price
$14M
Revenue
$529.19
Price
$7.2M
Revenue
$525.94
Price
$5.4M
Revenue
$492.85
Price
$5.1M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
