GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Insignia generated revenue across two major retailers between January and March 2026, with Best Buy commanding 56.4% of revenue share compared to Amazon's 43.6%. The brand's average product price during this period stood at $60.42, reflecting a notable 12.6% overall decrease in average pricing across the quarter. Month-over-month revenue showed a 5.9% uptick in the most recent period, though the broader quarterly trend revealed a significant 31.7% revenue decline. Best Buy's top-performing Insignia products were concentrated in the premium tier, with average prices ranging from approximately $285 to $600. This pricing dynamic suggests Insignia maintains a dual strategy of accessible average pricing while leaning on higher-ticket items at its dominant retail partner.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 32% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Insignia on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Insignia.
