GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Best Buy and Amazon, Insignia maintained an average product price of $61.04 during the tracked period. Best Buy dominated as the leading retail channel for Insignia, capturing 60.8% of revenue share compared to Amazon's 39.2%. The brand experienced notable momentum with revenue growing 10.7% over the March to May 2026 period, signaling strengthening consumer demand. Average prices also saw a significant upward trend, rising 30.9% over the same timeframe, suggesting a shift toward higher-value product purchases. This combination of rising revenue and increasing average prices positions Insignia as a brand gaining meaningful traction in its competitive landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 30% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Insignia on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Insignia.
BY REVENUE
Insignia sells 42% online and 58% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 53% in Jan to 33% in May.
Online
42%
58%
Offline
Online channels
42%
Offline channels
58%
BY REVIEW COUNT
Across 2.8M ratings on 2 retailers, Insignia averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
