GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Best Buy and Amazon from January 1 to June 30, 2026, Insignia—the private-label brand owned by Best Buy Co., Inc. which also operates the Insignia brand in North America (NYSE: BBY)—generated strong momentum, with overall revenue growing 82.1% across the period, while the second quarter (April 1 to June 30, 2026) saw revenue climb 72.3% versus the prior month. Grips Intelligence data shows that the average product price rose to $104.42, a 46.9% month-over-month increase and a 64.2% gain overall, signaling a notable shift toward higher-priced offerings. Best Buy dominated distribution with a 66.8% revenue share, while Amazon accounted for the remaining 33.2%. These figures underscore both accelerating sales and rising price points for the brand during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 82% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 64% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Insignia on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Insignia.
BY REVENUE
Insignia sells 35% online and 65% offline. Online runs through 1 channel; offline through 1. Online share has moved from 47% in Feb to 31% in Jun.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 3.11M ratings on 2 channels, Insignia averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$619.75
Price
$7.1M
Revenue
$484.26
Price
$2.06M
Revenue
$483.17
Price
$1.83M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
