GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Best Buy and Amazon, Insignia — a brand of Best Buy Co., Inc. (NYSE: BBY) — carried an average product price of $102.22. Best Buy accounted for the majority of year-to-date revenue at 63.9%, with Amazon contributing the remaining 36.1%. Across the June–August 2026 tracking window, revenue expanded 27.4% overall, signaling solid momentum despite volatility. That growth was interrupted by a 23.1% month-over-month revenue decline in the most recent period, which coincided with an 11.1% drop in average selling price to $126.83. Even so, average price finished the window up 19.2%, suggesting a mix shift toward higher-priced items rather than sustained discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Insignia on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Insignia.
BY REVENUE
Insignia sells 37% online and 63% offline. Online runs through 1 channel; offline through 1. Online share has moved from 36% in Apr to 50% in Aug.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 2.65M ratings on 2 channels, Insignia averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.65M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$468.27
Price
$15M
Revenue
$610.86
Price
$12M
Revenue
$492.85
Price
$5.1M
Revenue
$508.74
Price
$4.53M
Revenue
$518.36
Price
$2.46M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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