GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Best Buy and Amazon, Insignia saw a significant revenue decline of 46.2% over the tracked period, signaling notable demand softening. The brand's revenue is nearly evenly split between Best Buy (51.4%) and Amazon (48.6%), reflecting a well-balanced dual-retailer distribution strategy. Insignia's average product price stands at $62.64, though pricing trended downward with a 15.3% decrease over the period, suggesting aggressive discounting or a shift toward lower-priced SKUs. Month-over-month, revenue fell 37.2%, accompanied by a 7.8% drop in average price, indicating that even reduced pricing was insufficient to sustain sales momentum. These trends point to a challenging start to 2026 for the brand, with both volume and pricing under pressure across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 45% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Insignia on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Insignia.
BY REVENUE
