INIU

INIU Market Overview

INIU, a brand owned by Shenzhen-based Shenzhen Topstar Industry Co., Ltd., posted 38.8% revenue growth across the May 1 to July 31, 2026 window tracked by Grips Intelligence, capped by a 25.3% month-over-month gain in the most recent period. Grips Intelligence in-store data covering January 1 to July 31, 2026 shows the brand's sales are almost entirely concentrated on Amazon, which accounts for 99.9% of year-to-date revenue. The average product price sits at $24.23, with the most recent monthly figure at $24.98 after a slight 2.0% dip from the prior month. Over the tracked timeseries, average pricing still climbed 6.3%, suggesting the revenue expansion has come alongside a modest upward shift in price positioning rather than discounting. Top-selling items span a wide price range, from a $14.99 entry-level option to a $44.73 flagship, indicating a tiered assortment strategy within a single channel.