INIU

INIU Market Overview

Grips Intelligence in-store data covering January 1 to September 30, 2026 shows INIU generating 100% of its tracked revenue through a single channel, Amazon, leaving the brand fully concentrated in one marketplace. Revenue rose 8.7% across the measured period, with the most recent month adding a marginal 0.3% gain month over month, pointing to growth that has flattened toward the end of the window. Pricing has drifted downward over the same stretch, with the average selling price easing 1.9% to $23.94 in the latest month, a 2.7% drop versus the prior month. The year-to-date average product price of $24.30 sits close to that figure, suggesting discounting rather than a structural repositioning. INIU's top-selling listings span roughly $22 to $43, indicating the brand relies on an entry-priced core while testing a higher tier above $40.