GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence between January 1 and August 31, 2026, INIU's tracked revenue is concentrated entirely on a single channel, with Amazon accounting for 100% of year-to-date sales. The brand's average product price sits at $24.60, positioning it in the value tier of its competitive set. Momentum has been strong across the June–August timeseries window, with revenue up 35.5% overall and an 8.0% gain in the most recent month versus the prior one. Pricing has been broadly stable over the same stretch, with the latest monthly average of $25.35 up 1.5% month over month even as the overall average edged down 0.6%. INIU's tracked assortment spans a wide price range, from a $14.99 entry-level item to a $44.75 top-end SKU, giving it room to trade shoppers up without abandoning its value positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for INIU on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for INIU.
BY REVIEW COUNT
Across 2.8M ratings on 1 channel, INIU averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.91
Price
$1.58M
Revenue
$22.55
Price
$1.35M
Revenue
$44.75
Price
$1.25M
Revenue
$24.34
Price
$688K
Revenue
$14.99
Price
$536K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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