GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to August 31, 2026 tracks Ideal Pet Products across three monitored channels — homedepot.com, Amazon, and lowes.com. Distribution is heavily concentrated, with homedepot.com accounting for 69.1% of year-to-date revenue versus 20.7% for Amazon and 10.2% for lowes.com, leaving the brand's performance closely tied to a single retail partner. The brand sits in a premium price tier, with an average product price of $114.40 and top-selling SKUs reaching as high as $217.00. Momentum has weakened over the June–August 2026 window, however, with revenue falling 25.2% across the period and 16.5% in the latest month alone. Average selling price also eased 2.3% to $111.52, indicating that modest price softening has not been enough to offset the revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ideal Pet Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ideal Pet Products.
BY REVIEW COUNT
Across 194K ratings on 3 channels, Ideal Pet Products averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 194K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$217.00
Price
$112K
Revenue
$194.28
Price
$31K
Revenue
$187.96
Price
$27K
Revenue
$187.22
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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