GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Amazon, and Lowe's from January 1 to June 30, 2026, Ideal Pet Products maintained an average product price of $114.49, though its average price slipped 5.2% over the period. The brand's revenue was heavily concentrated on homedepot.com, which captured 74.1% of YTD share, followed by Amazon at 19.2% and lowes.com at 6.7%. Despite this concentration, overall revenue edged up 1.1% across the tracked window even as the most recent month saw revenue decline 5.3% versus the prior month. Home Depot's top-performing listings skewed toward premium price points, with items like the 15 in. x 23.5 in. Extra Large Thru-the-Wall pet door reaching a $275.00 average price. This SEO snapshot underscores how a single retail partner can anchor the majority of a niche brand's offline performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ideal Pet Products on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ideal Pet Products.
BY REVIEW COUNT
Across 238K ratings on 3 channels, Ideal Pet Products averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 238K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$217.00
Price
$101K
Revenue
$188.75
Price
$27K
Revenue
$187.96
Price
$23K
Revenue
$193.44
Price
$20K
Revenue
$275.00
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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