GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026 tracking homedepot.com and lowes.com, Ideal Pet Products generates an overwhelming 95.1% of its online revenue through Home Depot, with Lowes.com accounting for just 4.9%. The brand's average product price sits at $103.60, though this figure has climbed 4.3% over the trailing three-month period. Despite the rising prices, overall revenue declined 8.6% from December 2025 through February 2026, suggesting possible demand sensitivity to the upward price trend. Home Depot's top-performing Ideal Pet Products listings are concentrated in the $170–$275 price range, well above the brand's overall average, indicating that premium SKUs are key revenue drivers on the platform.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Ideal Pet Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Ideal Pet Products.
BY REVENUE
$217.00
Price
$15K
Revenue
$275.00
Price
$9.1K
Revenue
$188.63
Price
$5.8K
Revenue
TO IDEAL PET PRODUCTS