GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Amazon, and Lowe's from January 1 through September 30, 2026, Ideal Pet Products maintains a premium positioning with an average product price of $112.65. Channel concentration is notably high, with homedepot.com accounting for 69.8% of year-to-date revenue, far ahead of Amazon at 19.3% and lowes.com at 10.9%. Recent momentum has weakened considerably, with revenue falling 31.4% month over month and down 42.3% across the July–September 2026 timeseries window. Pricing has held comparatively firm over the same stretch, easing just 1.7% to an average of $109.62, suggesting the decline is volume-driven rather than the result of discounting. The brand's top-selling items skew toward higher-ticket entries priced between roughly $170 and $217, reinforcing its reliance on premium-tier demand at a single dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 42% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Ideal Pet Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ideal Pet Products.
BY REVIEW COUNT
Across 180K ratings on 3 channels, Ideal Pet Products averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 180K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$217.00
Price
$103K
Revenue
$195.53
Price
$26K
Revenue
$187.96
Price
$23K
Revenue
$187.34
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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