GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Amazon, and Lowe's from January 1 to July 31, 2026, Ideal Pet Products generates the majority of its revenue through a single retail relationship. Home Depot accounts for 70.7% of year-to-date revenue, well ahead of Amazon at 19.8% and Lowe's at 9.5%, leaving the brand heavily concentrated with one partner. Revenue has softened over the tracked period, falling 15.2% overall and declining a further 10.4% month over month in the most recent period. Pricing has eased alongside volume, with the average selling price down 4.4% overall to $112.32, against a period average of $114.11. Top-selling items at Home Depot cluster in the $170 to $217 range, indicating that premium-priced assortments continue to anchor the brand's largest channel despite the broader slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Ideal Pet Products on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ideal Pet Products.
BY REVIEW COUNT
Across 210K ratings on 3 channels, Ideal Pet Products averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 210K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$217.00
Price
$113K
Revenue
$187.96
Price
$27K
Revenue
$194.05
Price
$26K
Revenue
$188.44
Price
$25K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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