Home/Insights/Brands/MasoniteProduct Intelligence - 2026 YTD USA

Masonite

100K+

Products Sold, Jan to Jul 2026

300+

# Offline Stores

$218.41

Avg. Price

4.1

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Masonite Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's and Home Depot, Masonite's revenue declined 19.8% over the period, including a 15.0% month-over-month drop in the most recent month. The brand's sales are split almost evenly between the two retailers, with lowes.com accounting for 50.3% of revenue and homedepot.com close behind at 49.7%. The average product price across the tracked assortment stood at $230.79, while the most recent monthly average of $171.89 marked an 8.6% increase versus the prior month and a 1.9% rise over the full period. That pricing gap reflects a sharp contrast between channels, where top-selling Home Depot items ranged from roughly $920 to $1,729 and Lowe's bestsellers clustered between $70 and $280. The combination of falling revenue and modest price gains suggests volume pressure rather than pricing weakness is driving the decline.

Revenue Share by Channel
Data covers Lowe's, Home Depot

Masonite's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 20% from May to Jul.

Monthly revenue

Indexed values, 0-100

Masonite's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.

Average price

Absolute values in $

Start benchmarking for free

Masonite's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for Masonite on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

Masonite's channels

REVENUE SHARE

Revenue distribution across tracked channels for Masonite.

Channels by revenue share

Distribution in %

Masonite's online vs offline revenue split

BY REVENUE

Masonite sells 52% online and 48% offline. Online runs through 2 channels; offline through 1. Online share has moved from 83% in Mar to 34% in Jul.

Revenue by channel

Share of total revenue across all channels

Online

52%

48%

Offline

Online share trend

Mar – Jul

Online channels

52%

HomeDepot.com
Lowes.com

Offline channels

48%

Lowe's stores

Masonite's customer ratings

BY REVIEW COUNT

Across 331K ratings on 2 channels, Masonite averages 4.1. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.1

/ 5

From 331K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Masonite

BY REVENUE

Home Depot
Home Depot
#136 in. x 80 in. 6-Panel Willow Wood Left Hand Inswing Painted Smooth Fiberglass Prehung Front Exterior Door, Vinyl Frame

$922.00

Price

$59K

Revenue

#272 in. x 80 in. Canyon View Steel Prehung Left Hand Inswing 15-Lite Clear Glass Patio Door in Vinyl Frame, no Brickmold

$1,729.00

Price

$52K

Revenue

#3Performance Door System 36 in. x 80 in. Lincoln Park Right-Hand Inswing Black Smooth Fiberglass Prehung Front Door

$1,398.00

Price

$45K

Revenue

#436 in. x 80 in. Chatham 3/4 Oval Lite Right-Hand Inswing Painted Steel Prehung Front Exterior Door with Brickmold

$1,389.00

Price

$44K

Revenue

#536 in. x 80 in. Chatham Camber 1/2 Lite Right-Hand Painted Smooth Fiberglass Prehung Front Door w/ Brickmold,Vinyl Frame

$1,672.00

Price

$43K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved