HiBoy

HiBoy Market Overview

According to Grips Intelligence data covering January–February 2026 across Amazon and Best Buy, HiBoy generated the vast majority of its revenue through Amazon, which accounted for 92.3% of total revenue share compared to just 7.7% at Best Buy. The brand's average product price stood at $274.80, though its top-selling items on Amazon were priced significantly higher, with the Hiboy MAX Pro and S2 Pro listed at approximately $405 and $426 respectively. HiBoy experienced a notable revenue decline of 61.1% over the tracked period, signaling considerable softness in consumer demand or seasonal headwinds. Despite the revenue drop, average pricing remained relatively stable, decreasing only 3.3% overall, which suggests the brand has maintained its pricing strategy rather than resorting to aggressive discounting. This heavy reliance on a single retail channel combined with declining revenues may present both a challenge and an opportunity for HiBoy to diversify its distribution footprint going forward.