GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, HiBoy generated 91.5% of its revenue through Amazon between January and March 2026, with Best Buy accounting for the remaining 8.5% across the two tracked retailers. The brand's average product price stood at $273.42 during this period, reflecting a modest 2.0% overall price decline. HiBoy experienced a significant revenue drop of 56.7% over the quarter, signaling notable headwinds in consumer demand. Among its top-performing products on Amazon, the Hiboy MAX Pro Electric Scooter and the Hiboy S2 Pro Electric Scooter commanded premium price points above $400, well above the brand average. These trends suggest that while HiBoy maintains a strong Amazon-centric distribution strategy, the brand faces considerable pressure to stabilize its quarterly revenue trajectory.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 57% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for HiBoy on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for HiBoy.
BY REVENUE
$400.72
Price
$839K
Revenue
$425.35
Price
$601K
Revenue
