HiBoy

HiBoy Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon and Best Buy, HiBoy has posted revenue growth of 17.3% over the tracked period, with the most recent month rising 8.5% month over month. Amazon dominates the brand's distribution footprint at 92.1% of year-to-date revenue, leaving Best Buy with a 7.9% share. Pricing has also firmed, with the average selling price reaching $265.72 in the latest month, up 5.6% across the period and against a year-to-date average of $261.92. HiBoy, a brand owned by privately held Freeman Investment Holding Limited, skews toward the mid-market tier, with leading Amazon listings spanning roughly $314 to $437. Together, the combination of rising volumes and climbing average prices suggests HiBoy is growing without relying on discounting.