GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Hammermill generated the vast majority of its revenue through Amazon, which accounted for 94.4% of total revenue share between January and April 2026, followed by Newegg at 3.2% and Office Depot at 2.4%. The brand's average product price during this period stood at $43.03, though pricing showed a notable downward trend with an overall 8.5% decrease in average price. Revenue also experienced a decline, dropping 3.4% over the tracked period, suggesting potential market softening or increased competitive pressure. Newegg listings commanded significantly higher average prices compared to Amazon, with products like the Economy Copy Plus Paper listed at $186.99, indicating a possible channel-based pricing strategy. These trends highlight the brand's heavy reliance on a single dominant retailer while facing simultaneous pressure on both revenue and pricing.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Hammermill on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Hammermill.
