GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Hammermill generated the vast majority of its revenue through Amazon, which accounted for 94.3% of total revenue share between January and May 2026, followed by Newegg at 3.3% and Office Depot at 2.4%. The brand's average product price during this period stood at $42.46, reflecting a 5.7% overall decrease in average pricing over the tracked timeframe. Revenue also showed a downward trend, declining 12.4% over the observed period, signaling potential softening in demand or increased competitive pressure. Newegg listings commanded notably higher average prices compared to Amazon, with products like the Economy Copy Plus Paper listed at $186.99, suggesting a significant pricing disparity across retailers. Hammermill's heavy reliance on a single channel for nearly all of its revenue presents both a concentration risk and an opportunity for growth through diversification into other retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Hammermill on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Hammermill.
BY REVIEW COUNT
Across 5.5M ratings on 3 retailers, Hammermill averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 5.5M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
