GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to August 31, 2026, Astrobrights — a brand of Neenah, Inc., a Mativ Holdings company (NYSE: MATV) — maintained an average product price of $15.34. Amazon accounts for the clear majority of the brand's year-to-date revenue at 66.6%, with Office Depot contributing the remaining 33.4%. Momentum has been strong over the June–August window, with revenue up 42.5% overall and a 19.5% month-over-month gain in the most recent period. That growth came alongside softening pricing, as the average price slipped 8.8% to $14.53, including a 5.7% month-over-month decline. The combination suggests volume-led expansion, with price concessions helping drive incremental units rather than margin-rich growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 43% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Astrobrights on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Astrobrights.
BY REVENUE
Astrobrights sells 67% online and 33% offline. Online runs through 1 channel; offline through 1.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 315K ratings on 2 channels, Astrobrights averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 315K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$5.91
Price
$866K
Revenue
$20.74
Price
$466K
Revenue
$22.29
Price
$364K
Revenue
$22.00
Price
$283K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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