Haier

Haier Market Overview

Haier, a brand operated by Haier Smart Home Co., Ltd. (SSE: 600690), shows a highly concentrated U.S. in-store footprint, with Grips Intelligence tracking 100% of its brick-and-mortar revenue share through Best Buy between January 1 and September 30, 2026. Across that period, the brand's average product price reached $1,282.73, climbing 35.0% overall and rising a further 5.7% month-over-month to $1,383.90 in the most recent period. Revenue expanded 17.8% over the tracked window, signaling durable demand despite the brand's single-retailer exposure. That momentum cooled sharply at the end of the quarter, however, with revenue falling 32.7% versus the prior month. The combination of steep price inflation and a late-period revenue contraction suggests Haier's growth has been driven more by pricing than by unit velocity, a dynamic worth monitoring as the channel mix remains undiversified.