Hagerty

Hagerty Market Overview

According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, homedepot.com and lowes.com from January 1 to August 31, 2026, Hagerty — a brand owned by publicly traded Hagerty, Inc. (NYSE: HGTY) — has seen revenue slip 3.4% over the period, including an 8.6% month-over-month decline in the most recent month measured. Distribution is heavily concentrated, with Amazon accounting for 65.8% of year-to-date revenue and acehardware.com contributing 28.6%, leaving homedepot.com (3.2%) and lowes.com (2.4%) as marginal contributors. Pricing has softened alongside volume, with the average price falling 9.7% across the period to $13.39 in the latest month, below the $14.33 year-to-date average. That combination of declining revenue and eroding average selling price suggests mix is shifting toward lower-priced entry items rather than the brand's higher-ticket assortment, which ranges up to roughly $68. The key watchpoint is whether Hagerty can diversify beyond its two dominant retail partners, as more than 94% of tracked revenue currently depends on them.