GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Hagerty generated the majority of its revenue through Amazon, which accounted for 74.3% of total revenue share between January and May 2026, followed by acehardware.com at 20.9% and homedepot.com at 4.3%. Across these three tracked retailers, the brand maintained an average product price of $14.41 during the period. Notably, Hagerty's average price saw a significant increase of 12.4% over the tracked timeframe, suggesting a meaningful upward pricing trend. The brand's top-selling product on Amazon, the Silversmiths' Silver Polish (8-Ounce), was priced at an average of $15.06, while Home Depot carried higher-priced specialty items like the Zippered Drawer Liner at $67.99. Despite the rising average prices, overall revenue experienced a modest decline of 1.6% over the period, indicating potential volume softening even as price points climbed.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Hagerty on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Hagerty.
BY REVENUE
Hagerty sells 79% online and 21% offline. Online runs through 2 retailers; offline through 1.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 198K ratings on 3 retailers, Hagerty averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 198K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$15.06
Price
$152K
Revenue
$14.11
Price
$49K
Revenue
