GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, acehardware.com, lowes.com, and homedepot.com from January to February 2026, Granite Gold maintains a strong online retail presence with Amazon commanding a dominant 62.4% share of the brand's total revenue. Acehardware.com follows as the second-largest channel at 25.4%, while lowes.com captures 10.7%, leaving homedepot.com with a notably small 1.5% share. The brand's average product price sits at $13.52, though pricing saw a 3.4% decline over the tracked period. Overall, Granite Gold experienced an 11.1% revenue drop during this window, signaling potential seasonal softness or shifting competitive dynamics worth monitoring. The heavy concentration of revenue on Amazon suggests the brand's digital strategy is highly platform-dependent, presenting both an opportunity and a risk for long-term growth.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Granite Gold on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Granite Gold.
BY REVENUE
$14.79
Price
$1.57K
Revenue
$31.38
Price
$1.04K
Revenue
$14.58
Price
$875
Revenue
