GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, acehardware.com, lowes.com, and homedepot.com, Granite Gold's in-store performance softened, with revenue declining 10.7% over the period. Amazon dominated the channel mix with a 59.9% revenue share, followed by acehardware.com at 25.5% and lowes.com at 13.3%, while homedepot.com trailed at just 1.3%. The average product price slipped 6.3% across the period to settle around $12.89. Within Home Depot, the top-selling item was the 88 oz. Daily Multi-Surface Countertop Cleaner Value Pack (2-Pack), carrying the highest average price at $14.79. Together, these Grips Intelligence datapoints point to a period of pricing pressure and Amazon-concentrated demand for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Granite Gold on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Granite Gold.
BY REVENUE
Granite Gold sells 63% online and 37% offline. Online runs through 3 channels; offline through 2.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 505K ratings on 4 channels, Granite Gold averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 505K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.79
Price
$5.4K
Revenue
$10.49
Price
$2.3K
Revenue
$14.58
Price
$1.78K
Revenue
$31.38
Price
$1.19K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
