GRX, a brand owned by Shimano, Inc. (TYO: 7309), posted an average product price of $6.18 across in-store retail tracked by Grips Intelligence from January 1 to September 30, 2026. Revenue is split between two channels, with menards.com accounting for 56.0% of year-to-date sales and lowes.com taking the remaining 44.0%. Momentum accelerated sharply in the most recent quarter, with monthly revenue surging 711.5% versus the prior month and climbing 393.9% overall across the July–September timeseries window. Pricing moved in step, as the average selling price jumped 131.9% month over month to $10.29 and rose 111.7% across the same period. The combination of triple-digit revenue and price growth suggests a shifting product mix or expanded shelf presence rather than discount-driven volume, according to Grips Intelligence data.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 653% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 46% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for GRX on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for GRX.
BY REVENUE
GRX sells 23% online and 77% offline. Online runs through 1 channel; offline through 2.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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