GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, menards.com and acehardware.com, Goodnature's sales base remains highly concentrated in a single channel. Amazon accounts for 62.2% of year-to-date revenue, with menards.com contributing 32.2% and acehardware.com trailing at 5.6%. Momentum has been strong, with revenue up 111.5% over the tracked period and a 29.1% month-over-month gain in the most recent reading. Pricing has climbed in parallel, as the average selling price rose 60.7% to $64.61 in the latest month, well above the $47.31 year-to-date average. The combination of rising volumes and a steeper price point suggests a shift toward higher-value assortment rather than discount-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 113% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 53% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Goodnature on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goodnature.
BY REVENUE
Goodnature sells 63% online and 37% offline. Online runs through 1 channel; offline through 2. Online share has moved from 59% in May to 73% in Sep.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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