GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Goodnature generated the majority of its revenue through Amazon, which accounted for 71.0% of total revenue share between January and May 2026, followed by Menards.com at 16.6% and AceHardware.com at 12.4%. The brand's average product price during this period stood at $54.98, reflecting a significant 92.4% increase in average price over the tracked timeframe. Notably, Goodnature experienced remarkable overall revenue growth of 1,187.6% across the reporting period, signaling rapidly expanding market traction. Despite this strong trajectory, the most recent month saw a 25.1% revenue dip compared to the prior month, accompanied by a 53.7% decline in average price to $41.57. These fluctuations suggest Goodnature may be leveraging aggressive pricing strategies or promotional activity to drive volume across its retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1188% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 92% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Goodnature on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Goodnature.
BY REVENUE
Goodnature sells 71% online and 29% offline. Online runs through 1 retailer; offline through 2.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
