GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Golden Fire generated the majority of its revenue through Lowe's, which accounted for 67.3% of total revenue share between January and May 2026, followed by Ace Hardware at 32.7%. The brand's average product price stood at $10.06 during this period, with pricing trending upward by 18.9% over the tracked months. Despite rising prices, Golden Fire experienced a significant revenue decline of 88.4% over the observed period, suggesting a notable drop in sales volume. Lowe's remains the dominant retail partner, capturing more than two-thirds of the brand's total revenue across the two tracked retailers. These insights highlight a brand navigating a challenging demand environment while adjusting its pricing strategy upward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 88% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Golden Fire on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Golden Fire.