GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Lowes.com and HomeDepot.com from January to February 2026, GloWear posted an average product price of $20.72 across both retailers. Lowes.com dominated GloWear's revenue distribution, capturing 70.5% of total revenue share compared to HomeDepot.com's 29.5%. The brand experienced a significant revenue decline of 53.4% over the trailing period, signaling notable downward pressure on sales momentum. Average pricing also saw a steep drop of 47.9% over the same period, suggesting aggressive discounting or a shift in product mix toward lower-priced SKUs. These trends point to a challenging start to 2026 for GloWear across its key home improvement retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 53% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 48% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for GloWear on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for GloWear.
BY REVENUE