GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January and March 2026 across Lowe's and Home Depot, GloWear captured the majority of its revenue through Lowe's, which accounted for 73.7% of total revenue share compared to Home Depot's 26.3%. The brand's average product price during this period stood at $16.87, reflecting a diverse range that spans from entry-level reflective safety vests priced around $4.64 to premium insulated parkas reaching $82.34. Notably, GloWear experienced a significant average price decline of 52.4% over the quarter, suggesting aggressive promotional activity or a shift in product mix toward lower-priced items. Revenue also trended downward during Q1 2026, dropping 25.5% over the period, which may indicate seasonal softening in demand. These trends point to a critical period for GloWear as the brand navigates pricing pressures across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 52% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for GloWear on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for GloWear.
BY REVENUE