GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Lincoln Electric generated the majority of its revenue through Lowe's (59.2%) and Home Depot (34.8%) between January and April 2026, with Amazon capturing just 5.9% of sales. The brand's average product price stood at $37.68 across all three retailers during this period. Notably, Lincoln Electric experienced strong overall revenue growth of 15.9% over the tracked timeframe, signaling healthy demand momentum. Average prices also edged up 2.2% overall, suggesting the brand has maintained pricing power even amid shifting market conditions. These trends position Lincoln Electric as a dominant force in its category across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 16% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Lincoln Electric on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Lincoln Electric.
BY REVENUE
Lincoln Electric sells 91% online and 9% offline. Online runs through 3 retailers; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 324K ratings on 3 retailers, Lincoln Electric averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 324K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
TO LINCOLN ELECTRIC
