GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Lowes.com, HomeDepot.com, and Amazon from January to February 2026, Lincoln Electric demonstrated strong momentum with overall revenue growing 14.4% over the observed period. The brand's average product price rose 13.2% to reach $32.77, signaling a notable shift toward higher-value purchases. Lowes.com led as Lincoln Electric's top revenue channel with a 49.3% share, closely followed by HomeDepot.com at 45.7%, while Amazon captured just 4.9% of revenue. This near-even split between the two major home improvement retailers highlights Lincoln Electric's balanced omnichannel distribution strategy in the traditional retail space. The brand's relatively modest $29.23 average product price across all retailers suggests that consumables and accessories are key volume drivers alongside its higher-ticket equipment.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 14% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Lincoln Electric on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Lincoln Electric.
TO LINCOLN ELECTRIC
