GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 tracks Lincoln Electric across three retail channels — Lowe's, Home Depot, and Amazon. Lowe's dominates the mix at 59.7% of year-to-date revenue, with Home Depot contributing 33.5% and Amazon accounting for just 6.8%, underscoring a heavy concentration in home-improvement retail. The brand, whose publicly held parent Lincoln Electric Holdings, Inc. trades as (NASDAQ: LECO), posted an average product price of $48.83 over the tracked period. Momentum has been mixed, with revenue up 9.1% in the most recent month measured but down 9.6% across the June–August timeseries window. Average selling price also softened, slipping 6.1% overall to roughly $47.15, a signal of shifting mix toward lower-priced items.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Lincoln Electric on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Lincoln Electric.
BY REVENUE
Lincoln Electric sells 90% online and 10% offline. Online runs through 3 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 417K ratings on 3 channels, Lincoln Electric averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 417K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.98
Price
$822K
Revenue
$20.98
Price
$599K
Revenue
$119.00
Price
$500K
Revenue
$6,803.01
Price
$177K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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