Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Home Depot, and Amazon shows Lincoln Electric — a brand of Lincoln Electric Holdings (NASDAQ: LECO) — concentrating the majority of its retail revenue at a single account, with lowes.com accounting for 61.5% of year-to-date sales. Home Depot follows at 31.9%, while Amazon contributes just 6.6%, underscoring how heavily the brand's performance depends on big-box home improvement channels. Average selling price across the tracked period sits at $46.77, though the most recent month reached $73.05, a 45.3% month-over-month jump and a 65.4% increase over the timeseries window that began May 1, 2026. That premiumization coincided with softer demand, as revenue fell 17.1% month over month and 15.5% across the three-month trend period. The combination of rising prices and declining revenue suggests mix shift toward higher-ticket items rather than broad-based volume growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 65% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Lincoln Electric on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Lincoln Electric.
BY REVENUE
Lincoln Electric sells 90% online and 10% offline. Online runs through 3 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 426K ratings on 3 channels, Lincoln Electric averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 426K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.98
Price
$771K
Revenue
$20.98
Price
$619K
Revenue
$119.00
Price
$354K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO LINCOLN ELECTRIC