GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Lincoln Electric (NASDAQ: LECO) generated the majority of its offline revenue through Lowe's, which captured a 59.9% share of revenue year-to-date, followed by Home Depot at 33.8% and Amazon at 6.2%. Across the January 1 to June 30, 2026 period tracked across Lowe's, Home Depot, and Amazon, the brand's average product price stood at $41.33. During the April 1 to June 30, 2026 timeseries window, the average selling price climbed 22.6% overall, rising 13.8% month-over-month to $50.26 at its peak. However, revenue softened, declining 11.8% over the same period despite a modest 2.0% month-over-month uptick. This pattern of rising prices alongside falling revenue suggests shifting demand dynamics worth monitoring in the quarters ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Lincoln Electric on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Lincoln Electric.
BY REVENUE
Lincoln Electric sells 91% online and 9% offline. Online runs through 3 channels; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 441K ratings on 3 channels, Lincoln Electric averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 441K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.69
Price
$963K
Revenue
$20.98
Price
$822K
Revenue
$6,637.51
Price
$325K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO LINCOLN ELECTRIC
