GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers from January to February 2026, Globe Electric generated the largest share of its online revenue through homedepot.com at 44.6%, followed by lowes.com at 33.6%, with menards.com, Amazon, and acehardware.com combining for the remaining 21.9%. The brand's average product price stood at $35.75, though it saw a notable 13.3% increase in average price over the trailing three-month period. Despite this rising price trend, Globe Electric experienced a 19.3% decline in overall revenue during the same timeframe, suggesting that higher prices may be impacting purchase volume. Home improvement retailers clearly dominate the brand's digital sales mix, with homedepot.com and lowes.com together accounting for over 78% of total online revenue. This heavy concentration in the home improvement channel highlights both a core strength and a potential diversification opportunity for Globe Electric's e-commerce strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Globe Electric on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Globe Electric.
BY REVENUE
