GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Lowes.com and HomeDepot.com from January to February 2026, Craftmade demonstrated strong momentum with revenue growing 52.8% over the observed period. The brand's average product price rose 24.1% to reach $166.88, signaling a notable shift toward higher-value offerings. Revenue distribution between the two major home improvement retailers is nearly balanced, with Lowes.com holding a slight edge at 54.6% compared to HomeDepot.com's 45.4% share. The brand's current average product price sits at $157.11, with its premium smart-enabled products listed at price points as high as $958.00. This significant revenue acceleration paired with rising average prices suggests Craftmade is successfully executing an upmarket positioning strategy across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 53% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 24% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Craftmade on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Craftmade.
BY REVENUE
$958.00
Price
$91K
Revenue
$194.40
Price
$80K
Revenue
$276.00
Price
$72K
Revenue
$672.50
Price
$69K
Revenue