GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 through July 31, 2026 shows Craftmade generating an average product price of $146.94 over the period. Distribution is heavily concentrated, with Lowe's accounting for 70.0% of year-to-date revenue and Home Depot capturing the remaining 29.9%. Revenue momentum has softened, falling 17.8% across the tracked window and declining another 9.0% in the most recent month versus the prior one. Pricing has moved in the opposite direction, with the latest monthly average price climbing 10.6% to $158.27 and rising 3.7% overall. That combination of rising realized prices against contracting revenue points to a mix shift toward higher-ticket items rather than broad-based unit growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Craftmade on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Craftmade.
BY REVIEW COUNT
Across 59K ratings on 2 channels, Craftmade averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 59K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$237.50
Price
$403K
Revenue
$429.50
Price
$271K
Revenue
$194.40
Price
$184K
Revenue
$672.50
Price
$183K
Revenue
$285.50
Price
$166K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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