Gibraltar Building Products

Gibraltar Building Products Market Overview

According to in-store data from Grips Intelligence, Gibraltar Building Products — a brand of Gibraltar Industries (NASDAQ: ROCK) — generated balanced demand across the two home improvement retailers tracked between January 1 and September 30, 2026, with homedepot.com accounting for 52.1% of revenue and lowes.com close behind at 47.9%. That near-even split is unusual for a building products brand and signals that neither retailer holds disproportionate leverage over the brand's shelf presence. Momentum has been positive, with revenue up 18.2% across the July–September timeseries window and a modest 0.9% month-over-month gain in the most recent period. Pricing, however, has moved in the opposite direction: the average selling price fell 17.4% over the same stretch to $11.31, well below the year-to-date average of $14.58. The combination suggests growth is being driven by unit volume and a shift toward lower-priced items rather than by pricing power.