According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to July 31, 2026, Gibraltar Building Products — a segment of Gibraltar Industries (NASDAQ: ROCK) — splits its retail revenue 58.6% to homedepot.com and 41.4% to lowes.com. The brand's average product price sits at $16.74, though pricing has trended sharply downward, falling 26.1% over the tracked period to $13.69, including a 20.8% month-over-month drop in the most recent period. Revenue has been comparatively steadier, edging up 0.2% month-over-month even as it declined 7.5% across the wider window. That divergence suggests unit volumes have held up while a shift toward lower-priced items has weighed on overall sales value. The assortment spans a wide price ladder, from $8.98 drip edge at Lowe's to $170.50 aluminum trim coil at Home Depot, underscoring how mix shifts can move the average price line significantly.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 26% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Gibraltar Building Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Gibraltar Building Products.
BY REVENUE
Gibraltar Building Products sells 62% online and 38% offline. Online runs through 2 channels; offline through 1. Online share has moved from 55% in Mar to 51% in Jul.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 31K ratings on 2 channels, Gibraltar Building Products averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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