GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, GAF generated a combined revenue share across Lowes.com and HomeDepot.com from January to May 2026, with Lowe's commanding a dominant 92.1% of GAF's revenue share compared to Home Depot's 7.6%. The brand's average product price stood at $50.11, reflecting a 2.1% overall price increase during the tracked period. GAF's revenue grew 6.4% over the observed timeframe, signaling steady demand across its retail footprint. Notably, GAF's top-selling products at Lowe's were priced significantly lower than its leading items at Home Depot, with average prices clustering around $45 at Lowe's versus $120–$158 at Home Depot. This pricing and channel distribution data highlights GAF's heavy reliance on Lowe's as its primary retail partner for driving volume sales.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GAF on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for GAF.
BY REVENUE
GAF sells 8% online and 92% offline. Online runs through 2 retailers; offline through 1.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 934K ratings on 2 retailers, GAF averages 4.8★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.8
/ 5
From 934K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.