GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, GAF generated a notable 52.5% revenue growth between February and April 2026 across Lowes.com and HomeDepot.com. Lowe's dominated GAF's retail distribution, capturing 92.4% of total revenue share during the January–April 2026 period, while Home Depot accounted for just 7.3%. The brand's average product price held relatively steady at $49.87, experiencing only a modest 2.1% decline over the tracked period. Month-over-month revenue continued its upward trajectory in the most recent period, rising 6.7%, signaling sustained demand heading into the spring building season. GAF's heavy concentration at a single retailer presents both a strength in channel partnership and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 52% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for GAF on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for GAF.