GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's and Home Depot, GAF, a Standard Industries company, generated 89.8% of its tracked revenue at Lowe's, leaving Home Depot with a 9.6% share. That concentration makes Lowe's the decisive lever for the brand's measured performance, while Home Depot operates as a secondary, higher-priced outlet. Average product price landed at $52.38 for the period, though the most recent month tracked a notably higher $57.69, up 7.2% month over month and 8.1% across the measured stretch. Revenue climbed 22.6% in the latest month but remains down 6.4% overall, pointing to a late-period rebound against a softer baseline. The price gap between channels is stark, with Lowe's bestsellers clustering in the $45–$47 range versus Home Depot items spanning $116 to $209.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for GAF on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for GAF.
BY REVENUE
GAF sells 10% online and 90% offline. Online runs through 3 channels; offline through 1.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 1.32M ratings on 2 channels, GAF averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 1.32M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$148.80
Price
$196K
Revenue
$158.05
Price
$147K
Revenue
$116.17
Price
$91K
Revenue
$131.08
Price
$88K
Revenue
$208.77
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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