GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Lowe's and Home Depot from January 1 to June 30, 2026, GAF's revenue grew 5.7% over the period, with the most recent quarter (April–June 2026) posting 6.3% month-over-month growth. Lowe's overwhelmingly dominates GAF's offline footprint, accounting for a 91.8% revenue share versus just 7.8% at Home Depot. The brand's average product price of $50.24 edged up 1.5% across the period, even as it dipped 1.0% in the latest month. At Lowe's, GAF's best sellers cluster around its Timberline HDZ architectural shingle line priced in the mid-$40s, while Home Depot's top GAF products skew notably higher, led by items like the WeatherSide fiber-cement siding shingles at $158. This offline pricing spread underscores how GAF's channel mix and product assortment differ sharply between its two retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for GAF on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for GAF.
BY REVENUE
GAF sells 8% online and 92% offline. Online runs through 2 channels; offline through 1.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 1.15M ratings on 2 channels, GAF averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 1.15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$158.00
Price
$157K
Revenue
$148.63
Price
$132K
Revenue
$116.71
Price
$60K
Revenue
$149.76
Price
$51K
Revenue
$127.50
Price
$49K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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