GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking lowes.com and homedepot.com from January to February 2026, GAF maintains a strong retail presence with Lowe's commanding an overwhelming 91.6% of the brand's online revenue share compared to just 8.2% at Home Depot. The brand's average product price sits at $50.11, reflecting a modest 1.2% decrease over the observed period. Notably, GAF experienced a significant 32.6% month-over-month revenue surge, signaling a strong demand rebound heading into early 2026. Despite this monthly spike, overall revenue dipped 6.6% across the full trailing period, suggesting some volatility in the brand's online sales trajectory. These dynamics point to a brand with a highly concentrated retail strategy and fluctuating but potentially recovering digital sales momentum.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for GAF on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for GAF.
BY REVENUE
$149.54
Price
$37K
Revenue
$148.66
Price
$34K
Revenue
$158.00
Price
$31K
Revenue
$127.33
Price
$16K
Revenue