GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Amazon, Lowe's, Home Depot, Menards, and Newegg, Georgia-Pacific's overall in-store revenue grew 2.1% over the period, though the most recent month dipped 1.7%. Amazon dominated the brand's channel mix with a commanding 60.6% revenue share, followed by lowes.com at 17.5% and homedepot.com at 11.7%, per Grips Intelligence. Notably, the average product price softened meaningfully, declining 11.9% across the period to settle around $33.56. That downward pricing pressure—including a 4.0% month-over-month drop to $29.29—suggests promotional activity or shifting product mix weighing on realized prices. As the brand is a wholly-owned subsidiary of the privately held Koch, Inc., no public stock ticker applies.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Georgia-Pacific on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Georgia-Pacific.
BY REVENUE
Georgia-Pacific sells 78% online and 22% offline. Online runs through 4 channels; offline through 2. Online share has moved from 90% in Feb to 72% in Jun.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 1.56M ratings on 5 channels, Georgia-Pacific averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.56M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$42.25
Price
$1.22M
Revenue
$44.42
Price
$304K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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