GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Georgia-Pacific generated the majority of its revenue through Amazon, which accounted for 69.2% of total revenue share across tracked retailers including Lowes, Home Depot, Menards, and Newegg from January to April 2026. The brand's average product price during this period stood at $39.03, though pricing showed a notable downward trend with a 24.8% decrease over the tracked timeframe. Despite the declining average price, Georgia-Pacific demonstrated strong sales momentum with overall revenue growing an impressive 51.5% during the period. Lowes.com and homedepot.com followed Amazon as the next largest revenue contributors, holding 10.3% and 9.7% share respectively, while Menards and Newegg rounded out the retailer mix. This combination of aggressive pricing and accelerating revenue growth suggests Georgia-Pacific is effectively leveraging a volume-driven strategy across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 52% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 25% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Georgia-Pacific on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Georgia-Pacific.
BY REVENUE
Georgia-Pacific sells 84% online and 16% offline. Online runs through 4 retailers; offline through 2. Online share has moved from 36% in Dec to 78% in Apr.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 1.24M ratings on 5 retailers, Georgia-Pacific averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 1.24M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$44.61
Price
$5.7M
Revenue
$84.68
Price
$2.69M
Revenue
$74.10
Price
$2.41M
Revenue
$113.62
Price
$2.07M
Revenue
