Georgia-Pacific

Georgia-Pacific Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, lowes.com, homedepot.com, menards.com, and Newegg, Georgia-Pacific — a wholly owned subsidiary of Koch, Inc. — shows a heavily concentrated channel mix. Amazon alone accounts for 57.1% of year-to-date revenue, with lowes.com contributing 21.5% and homedepot.com 12.3%, leaving menards.com (5.2%) and Newegg (3.9%) as marginal contributors. Pricing has trended firmly upward, with the average price rising 15.5% over the period to reach $33.84 in the most recent month, a 5.6% month-over-month increase against a year-to-date average of $31.15. Revenue, however, has moved in the opposite direction, falling 15.7% across the tracked window and declining a further 8.1% month over month. The divergence between rising prices and softening revenue suggests unit volumes are absorbing the pressure, a dynamic worth monitoring as the brand's dependence on a single dominant channel remains high.