GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across five major online retailers, Georgia-Pacific generated a dominant 77.3% of its e-commerce revenue share through Amazon, making it by far the brand's most critical sales channel. The remaining revenue was split among menards.com (8.8%), homedepot.com (8.6%), Newegg (2.6%), and lowes.com (2.6%), indicating a highly concentrated retail distribution strategy online. Georgia-Pacific's average product price during this period stood at $44.26, with pricing showing a notable 9.0% month-over-month decrease in the most recent period tracked. Despite this price decline, the brand's overall revenue still grew 5.9% compared to the previous month, suggesting that increased volume more than offset the lower price point. This combination of strong Amazon dominance and rising revenue amid falling prices points to a brand leveraging competitive pricing to drive growth in the e-commerce channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Georgia-Pacific on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Georgia-Pacific.
BY REVENUE
$38.32
Price
$2.42M
Revenue
$84.95
Price
$1.13M
Revenue
$74.89
Price
$1.09M
Revenue
$109.00
Price
$917K
Revenue
