Georgia-Pacific

Georgia-Pacific Market Overview

Georgia-Pacific averaged a product price of $32.18 across in-store data tracked by Grips Intelligence from January 1 to July 31, 2026, spanning Amazon, Lowe's, Home Depot, Menards and Newegg. Amazon dominates the brand's revenue mix at 58.8% share, followed by Lowe's at 19.9% and Home Depot at 12.0%, leaving Menards (5.3%) and Newegg (3.9%) as smaller contributors. Momentum softened over the May–July window, with revenue falling 8.2% month-over-month and 9.8% across the period overall. Pricing moved in the opposite direction, climbing 9.4% month-over-month to an average of $32.04 and finishing 5.0% higher over the quarter, suggesting mix shift toward higher-priced case packs rather than unit-driven growth. That divergence between rising average price and declining revenue is the clearest signal in the Grips Intelligence dataset, pointing to volume pressure that heavier reliance on a single dominant channel could amplify.