Georgia-Pacific

Georgia-Pacific Market Overview

According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, Lowe's, Home Depot, Menards and Newegg, Georgia-Pacific's demand remains heavily concentrated in a single channel. Amazon alone accounts for 55.9% of year-to-date revenue, with lowes.com at 22.6% and homedepot.com at 12.3%, leaving menards.com (5.3%) and Newegg (3.9%) as marginal contributors. The brand's average product price sits at $30.29 year-to-date, though monthly pricing has trended higher, reaching $33.60 after a 6.3% climb across the July–September period. That pricing strength has not translated into top-line growth: revenue fell 10.5% over the same quarter, including a 3.5% month-over-month decline in the most recent period. The combination of rising average prices and falling revenue points to volume softness rather than a mix or discounting issue.