GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking online retail performance from January to February 2026, James Hardie demonstrates an overwhelming concentration in its digital retail strategy, with Lowes.com commanding 99.2% of the brand's total online revenue share. The brand's average product price sits at $16.77, reflecting a 5.2% overall increase in average pricing over the tracked period. Notably, James Hardie experienced a significant 70.3% month-over-month revenue surge during the period, suggesting a strong demand spike likely tied to seasonal purchasing patterns. Despite this monthly jump, the brand saw an overall revenue decline of 18.1% across the full tracking window, indicating volatility in its online sales trajectory. With nearly all digital revenue flowing through a single retailer, James Hardie's e-commerce strategy appears heavily reliant on its Lowes.com partnership, presenting both a streamlined channel focus and a potential concentration risk.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for James Hardie on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for James Hardie.