GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Mind Reader from January 1 to September 30, 2026 across Amazon, homedepot.com and lowes.com shows revenue up 18.0% over the period, including 9.6% month-over-month growth in the most recent reading. Distribution is notably balanced for a brand of its size, with Amazon contributing 37.1% of year-to-date revenue, homedepot.com 34.5% and lowes.com 28.2%, leaving no single retailer in control of the brand's performance. Pricing has firmed alongside that growth, with the average selling price rising 8.1% to $32.38, versus a $31.34 average across the full tracked period. The combination of rising volume and rising price points suggests gains are being driven by mix and premiumization rather than discounting. The brand is operated by privately held EMS Mind Reader LLC, which limits external visibility into financial performance beyond channel-level tracking.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Mind Reader on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mind Reader.
BY REVIEW COUNT
Across 3.02M ratings on 3 channels, Mind Reader averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 3.02M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$59.31
Price
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Revenue
$19.99
Price
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Revenue
$15.39
Price
$236K
Revenue
$49.90
Price
$235K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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