GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon, homedepot.com and lowes.com shows Mind Reader, a brand operated by privately held EMS Mind Reader LLC, generating revenue growth of 12.4% over the tracked period. Demand is spread unusually evenly across the three retailers, with Amazon leading at 39.1% of year-to-date revenue, followed closely by homedepot.com at 32.9% and lowes.com at 27.8%. The most recent month tracked delivered 9.0% revenue growth versus the prior month, indicating momentum heading into the back half of the year. Average product price sits at $31.31 overall, rising to $31.75 in the latest month after a 4.2% month-over-month increase. That pricing move contributed to a 3.0% overall lift since the start of the timeseries period, suggesting growth is being supported by mix and price rather than volume alone.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mind Reader on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Mind Reader.
BY REVIEW COUNT
Across 2.46M ratings on 3 channels, Mind Reader averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.46M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$90.12
Price
$247K
Revenue
$78.57
Price
$111K
Revenue
$28.81
Price
$70K
Revenue
$73.50
Price
$45K
Revenue
$90.53
Price
$38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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