GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to August 31, 2026 shows Mayday operating with a highly concentrated retail footprint. Amazon accounts for 96.3% of year-to-date revenue, with homedepot.com contributing just 2.2%, leaving the brand heavily dependent on a single channel. Revenue has climbed 27.1% over the tracked period, including a 2.2% month-over-month gain in the most recent month. Average product price sits at $27.94, though the latest monthly figure of $27.28 reflects a 1.3% dip versus the prior month and a marginal 0.4% decline overall. That combination of rising revenue against slightly softer pricing suggests volume-led growth rather than margin expansion for the privately held brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mayday on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Mayday.
BY REVIEW COUNT
Across 36K ratings on 2 channels, Mayday averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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