GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Generac generated the largest share of its revenue through homedepot.com (48.4%) and lowes.com (43.1%) during Q1 2026 (January–March), with Amazon and acehardware.com combining for just 8.6% of tracked sales across four major retailers. The brand's average product price stood at $987.39, reflecting a mix of portable and whole-house units ranging from under $1,000 to over $9,000. Notably, Generac's revenue declined 12.3% over the quarter, accompanied by a slight 0.7% decrease in average price. Home Depot and Lowe's together accounted for over 91% of Generac's revenue share, underscoring the brand's heavy reliance on the two home-improvement giants. These insights highlight both Generac's dominant retail positioning and the headwinds it faced in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Generac on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Generac.
