Generac

Generac Market Overview

Grips Intelligence in-store data tracked across Lowe's, Home Depot and Amazon from January 1 to July 31, 2026 shows Generac, a brand under publicly listed Generac Holdings Inc. (NYSE: GNRC), generating the majority of its revenue at a single retailer, with lowes.com accounting for 61.7% of year-to-date sales. Home Depot follows at 34.6%, while Amazon contributes just 2.5%, underscoring how concentrated the brand's offline footprint is within the home improvement channel. The average product price sits at $1,279.42, though the assortment spans a wide range, from sub-$100 maintenance kits on Amazon to units priced near $7,800 at Lowe's. Revenue rose 11.1% over the May-July window, but momentum cooled late in the period with a 16.0% month-over-month decline. Average price was broadly flat overall at up 0.5%, despite a sharp 19.9% monthly drop to $1,200.68, suggesting a temporary shift in mix toward lower-priced units rather than sustained repositioning.