Generac

Generac Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across Lowes, Home Depot, Amazon, and Ace Hardware, Generac commands a strong retail presence with Lowes accounting for 56.2% of its revenue share, followed by Home Depot at 37.6%. The brand's average product price sits at $1,135.25, reflecting its positioning in the premium segment of its category. Generac saw a notable 14.4% month-over-month revenue increase in the most recent tracked period, signaling growing consumer demand. However, average prices have trended downward by 5.5% over the observed period despite a recent 6.4% monthly uptick, suggesting dynamic pricing adjustments across retailers. Together, Lowes and Home Depot account for nearly 94% of Generac's tracked revenue, underscoring the brand's heavy reliance on these two major home improvement retailers.