GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Home Depot and Amazon from January 1 to August 31, 2026 shows Generac, a brand owned by Generac Holdings Inc. (NYSE: GNRC), generating 62.7% of year-to-date revenue through Lowe's, with Home Depot contributing 33.3% and Amazon just 2.5%. Revenue climbed 15.8% over the tracked period, including a 37.8% month-over-month surge in the most recent month. Average product price landed at $1,304.95 across the period, though it reached $1,467.73 in the latest month, a 23.8% monthly increase. Despite that spike, average pricing was essentially flat overall, easing 0.9% since the start of the timeseries window. The concentration of demand in two big-box retailers, paired with a marginal Amazon presence, points to an offline-weighted distribution profile where premium-priced units carry the bulk of revenue.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Generac on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Generac.
BY REVIEW COUNT
Across 280K ratings on 3 channels, Generac averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 280K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$6,230.89
Price
$8.5M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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