GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking homedepot.com, lowes.com, Amazon, and acehardware.com from January to February 2026, Generac demonstrates a strong online retail presence with notable momentum. The brand's revenue grew an impressive 38.7% over the tracked period, signaling robust demand across its retail channels. Home Depot leads as Generac's dominant online retail partner, commanding 49.4% of revenue share, closely followed by Lowe's at 40.5%, meaning these two retailers together account for nearly 90% of the brand's tracked online sales. Generac's average product price sits at $1,018.29, with average prices rising 12.4% over the period — a trend that suggests a shift toward higher-ticket purchases. Amazon and Ace Hardware capture a combined 10.1% of revenue share, representing a smaller but meaningful portion of the brand's online distribution footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 39% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Generac on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Generac.
