Generac

Generac Market Overview

According to Grips Intelligence in-store data tracked across Lowe's, Home Depot, and Amazon from January 1 to September 30, 2026, Generac — operated by Generac Holdings Inc. (NYSE: GNRC) — grew revenue 6.8% over the period while average selling price held nearly flat, slipping just 0.9%. Lowe's dominates the brand's measured sales mix at 65.8% of revenue share, with Home Depot accounting for 30.2% and Amazon a marginal 2.5%. The average product price across tracked channels sits at $1,340.29, though that blended figure masks a wide spread between sub-$1,200 portable units and home standby systems retailing above $7,500. Momentum cooled sharply late in the period, with revenue falling 22.6% month over month and average price dropping 18.9% to $1,201.33. That combination of volume and price softness points to a seasonal shift toward lower-ticket portable inventory rather than a broad erosion of demand.