GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Lowes, Home Depot, Amazon, and Ace Hardware, Generac commands a strong retail presence with Lowes accounting for 56.2% of its revenue share, followed by Home Depot at 37.6%. The brand's average product price sits at $1,135.25, reflecting its positioning in the premium segment of its category. Generac saw a notable 14.4% month-over-month revenue increase in the most recent tracked period, signaling growing consumer demand. However, average prices have trended downward by 5.5% over the observed period despite a recent 6.4% monthly uptick, suggesting dynamic pricing adjustments across retailers. Together, Lowes and Home Depot account for nearly 94% of Generac's tracked revenue, underscoring the brand's heavy reliance on these two major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Generac on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Generac.
BY REVENUE
Generac sells 93% online and 7% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 96% in Dec to 99% in Apr.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 319K ratings on 4 retailers, Generac averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 319K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$1,183.55
Price
$1.04M
Revenue
$1,043.53
Price
$673K
Revenue
$901.15
Price
$590K
Revenue
$6,829.25
Price
$430K
Revenue
