AFCO, a brand of the privately held AFCO Performance Group, shows a highly concentrated retail footprint in in-store data tracked by Grips Intelligence from January 1 to September 30, 2026 across Home Depot and Lowe's. Home Depot accounts for 90.2% of year-to-date revenue, leaving Lowe's with just 9.8%, making performance at a single retailer the dominant driver of overall results. The average product price sits at $258.43 year to date, though recent months have trended higher, reaching $287.96 in the latest period after a 7.6% month-over-month increase. Across the tracked window, average price climbed 18.3%, a notably steep move for a brand in this price tier. Revenue, however, moved in the opposite direction, falling 4.6% month over month and 6.6% overall, suggesting higher pricing has not offset softening unit demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for AFCO on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFCO.
BY REVENUE
AFCO sells 90% online and 10% offline. Online runs through 1 channel; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 17K ratings on 2 channels, AFCO averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,462.40
Price
$18K
Revenue
$387.57
Price
$11K
Revenue
$341.60
Price
$9.9K
Revenue
$402.12
Price
$9.7K
Revenue
$425.98
Price
$8.5K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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