GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, AFCO generated the vast majority of its revenue through homedepot.com, which accounted for 92.0% of total revenue share between January and May 2026, with lowes.com capturing the remaining 8.0%. The brand's average product price during this period stood at $265.33, reflecting a premium positioning within its category. AFCO experienced significant momentum, with revenue growing 71.9% over the tracked period from March to May 2026. Month-over-month revenue surged 53.7%, suggesting accelerating consumer demand and strong sell-through performance. Despite this revenue growth, average pricing saw a modest 5.8% overall decline, indicating that volume gains — rather than price increases — were the primary driver of AFCO's expanding sales footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 72% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for AFCO on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for AFCO.
BY REVENUE
AFCO sells 92% online and 8% offline. Online runs through 1 retailer; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 14K ratings on 2 retailers, AFCO averages 4.0★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.0
/ 5
From 14K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$491.42
Price
$14K
Revenue
$277.14
Price
$6.7K
Revenue
$490.82
Price
$6.4K
Revenue