According to Grips Intelligence data covering January–February 2026 across major home improvement retailers, AFCO generates an overwhelming 96.3% of its online revenue through homedepot.com, with lowes.com accounting for just 3.7%. The brand's average product price during this period stood at $261.62, though pricing trended downward with a 10.9% decline over the observed window. Revenue also faced significant headwinds, dropping 26.2% over the tracking period, including a steep 32.7% month-over-month decline in the most recent month. Among AFCO's top-performing listings on Home Depot, premium load-bearing column products command prices ranging from approximately $277 to $491, indicating a wide spread across its product catalog. This heavy concentration on a single retail channel, combined with declining revenue and average prices, suggests AFCO may need to diversify its e-commerce distribution strategy to stabilize performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for AFCO on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for AFCO.
BY REVENUE
$277.14
Price
$6.7K
Revenue
$490.82
Price
$6.4K
Revenue
$366.37
Price
$3.66K
Revenue