GRIPS CUSTOMERS & RESEARCH PARTNERS
AFCO, a brand of the privately held AFCO Performance Group, generated its in-store sales between January 1 and July 31, 2026 across two tracked retail channels, according to Grips Intelligence data. Home Depot dominates the brand's footprint with 89% of year-to-date revenue, while Lowe's accounts for the remaining 11%. Momentum has softened notably, with revenue down 20.9% month-over-month and 28.1% over the tracked period. Pricing has drifted lower as well, with the average price easing 1.7% month-over-month to $243.33 and down 4.4% overall, against a period average of $253.64. Top-selling items skew toward premium aluminum column SKUs priced between roughly $292 and $518, suggesting the assortment remains anchored at the higher end despite the softer trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for AFCO on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFCO.
BY REVENUE
AFCO sells 89% online and 11% offline. Online runs through 1 channel; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 17K ratings on 2 channels, AFCO averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$495.99
Price
$11K
Revenue
$306.72
Price
$9.2K
Revenue
$517.78
Price
$6.2K
Revenue
$374.77
Price
$6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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