GRIPS CUSTOMERS & RESEARCH PARTNERS
AFCO, a brand of privately held AFCO Performance Group, generated the bulk of its tracked sales through a concentrated retail footprint between January 1 and August 31, 2026, according to in-store data from Grips Intelligence covering homedepot.com and lowes.com. Home Depot accounted for 89.5% of year-to-date revenue, leaving Lowe's with a 10.5% share. Revenue softened over the period, falling 22.6% overall and slipping a further 2.1% month over month in the most recent reading. Pricing moved in the opposite direction, with the average selling price climbing 8.0% to $267.52, a 9.9% monthly jump against a period average of $255.38. That divergence between rising prices and declining revenue suggests volume pressure rather than weakening positioning at the premium end of AFCO's assortment, where top-selling items range from roughly $292 to $1,462.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for AFCO on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFCO.
BY REVENUE
AFCO sells 90% online and 10% offline. Online runs through 1 channel; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 19K ratings on 2 channels, AFCO averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$387.57
Price
$11K
Revenue
$498.09
Price
$10K
Revenue
$1,462.40
Price
$10K
Revenue
$341.60
Price
$9.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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