GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to June 30, 2026, AFCO — a 100% employee-owned, privately held building products manufacturer — saw overall revenue grow 46.0% during the period. Home Depot dominated its channel mix, capturing 91.2% of revenue share versus just 8.8% at Lowe's. The brand carried an average product price of $261.11, though average pricing softened 6.9% over the period and dipped 2.7% month-over-month to $247.71. In the most recent month tracked, revenue also cooled, dropping 10.1% versus the prior month. These trends point to strong year-to-date momentum tempered by recent price and revenue moderation.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 48% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for AFCO on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFCO.
BY REVENUE
AFCO sells 91% online and 9% offline. Online runs through 1 channel; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 16K ratings on 2 channels, AFCO averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$491.42
Price
$14K
Revenue
$306.72
Price
$9.2K
Revenue
$517.78
Price
$6.2K
Revenue
$374.77
Price
$6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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