Fulton

Fulton Market Overview

According to offline retail data from Grips Intelligence tracked between January 1 and June 30, 2026 across Amazon, Ace Hardware, Lowe's, and Home Depot, Fulton's in-store sales landscape was heavily concentrated on Amazon, which captured 66.3% of revenue share, followed by acehardware.com at 21.8%, lowes.com at 8.6%, and homedepot.com at 3.2%. The brand carried an average product price of $25.97 during the period, though pricing softened notably toward the second quarter. Grips Intelligence data shows the average price fell to $22.16, a decline of 21.1% over the tracked window. Revenue faced meaningful pressure as well, dropping 30.5% across the period and falling 20.7% month-over-month at its steepest point. Together, these Grips Intelligence figures point to a brand leaning almost entirely on a single dominant channel while navigating both declining prices and contracting revenue in the first half of 2026.