Fulton

Fulton Market Overview

Grips Intelligence in-store data tracking Fulton from January 1 to July 31, 2026 across Amazon, acehardware.com, lowes.com and homedepot.com shows a brand contending with clear top-line pressure, with revenue down 35.2% over the tracked period and a further 18.4% month-over-month decline in the most recent reading. Amazon dominates the mix at 62.1% of year-to-date revenue, followed by acehardware.com at 23.5%, lowes.com at 12.2% and homedepot.com at just 2.0%. Pricing has softened alongside volume, with the average selling price falling 19.9% to $19.38 in the latest month, well below the $24.48 period average. That combination of falling prices and falling revenue suggests discounting has not been enough to offset weakening sell-through for the privately held, family-controlled brand. Retail diversification beyond Amazon remains the clearest lever, given how little of the total currently flows through homedepot.com.