Fulton

Fulton Market Overview

According to in-store data from Grips Intelligence, Fulton generated the majority of its revenue through Amazon, which accounted for 71.7% of total revenue share between January and April 2026, followed by acehardware.com at 19.6%, lowes.com at 4.8%, and homedepot.com at 3.8%. The brand's average product price during this period stood at $30.78, though pricing showed a downward trend with a 3.7% overall decrease. Revenue also experienced a notable decline of 6.3% over the tracked period, suggesting softening demand or increased competitive pressure. Fulton's heavy concentration on Amazon highlights a significant channel dependency, with the top two retailers combining for over 91% of total revenue share. This data, sourced from Grips Intelligence, covers performance across four major retailers from January 1 to April 30, 2026.