Fulton

Fulton Market Overview

According to Grips Intelligence data tracking Amazon, acehardware.com, homedepot.com, and lowes.com from January to February 2026, Fulton maintained an average product price of $33.14 across its portfolio. Amazon dominated as the brand's primary sales channel, commanding a significant 75.2% share of total revenue, followed by acehardware.com at 17.6%. The brand experienced a notable revenue decline of 42.4% over the tracked period, alongside a 26.6% decrease in average price, suggesting increased promotional activity or a shift in product mix. Fulton's presence on lowes.com and homedepot.com remained relatively modest, contributing just 1.8% and 5.3% of revenue share respectively, indicating potential growth opportunities in these major home improvement retail channels. These insights highlight Fulton's heavy reliance on Amazon as its core marketplace while facing pricing and revenue headwinds in early 2026.