Fulton

Fulton Market Overview

According to in-store data from Grips Intelligence, Fulton generated the majority of its revenue through Amazon, which accounted for 73.6% of total revenue share during Q1 2026 (January–March), followed by acehardware.com at 19.2%, homedepot.com at 4.6%, and lowes.com at 2.4%. The brand's average product price during this period stood at $31.96, though pricing trended downward with a 16.3% overall decrease observed across the quarter. Fulton's revenue also experienced a notable 23.1% decline over the tracked period, suggesting shifting demand or competitive pressures in its key retail channels. Despite the broader revenue dip, the most recent month showed a modest 3.9% month-over-month revenue recovery, hinting at a potential stabilization. These insights, sourced from Grips Intelligence, highlight Fulton's heavy reliance on Amazon as its dominant sales channel across the four retailers tracked.