GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Fulton generated the majority of its revenue through Amazon, which accounted for 71.7% of total revenue share between January and April 2026, followed by acehardware.com at 19.6%, lowes.com at 4.8%, and homedepot.com at 3.8%. The brand's average product price during this period stood at $30.78, though pricing showed a downward trend with a 3.7% overall decrease. Revenue also experienced a notable decline of 6.3% over the tracked period, suggesting softening demand or increased competitive pressure. Fulton's heavy concentration on Amazon highlights a significant channel dependency, with the top two retailers combining for over 91% of total revenue share. This data, sourced from Grips Intelligence, covers performance across four major retailers from January 1 to April 30, 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Fulton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Fulton.
BY REVENUE
Fulton sells 84% online and 16% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 10% in Dec to 80% in Apr.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 129K ratings on 4 retailers, Fulton averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 129K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$99.04
Price
$75K
Revenue
$99.99
Price
$59K
Revenue
$30.16
Price
$45K
Revenue
$199.99
Price
$30K
Revenue
