GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, acehardware.com, lowes.com, and homedepot.com, Fulton posted essentially flat performance, with revenue up 0.4% over the period. Amazon accounts for the largest slice of revenue at 47.5%, followed by acehardware.com at 32.8% and lowes.com at 18.7%, while homedepot.com contributes just 1.0%. Pricing has been the clearer growth lever: the average product price rose 9.4% over the period to settle at $22.32, with the most recent month reaching $23.06 after a 2.1% month-over-month gain. That momentum did not carry through to sales, however, as revenue fell 8.7% in the latest month tracked. The combination of rising prices and a softening top line suggests Fulton is trading volume for value heading into the final quarter.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Fulton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fulton.
BY REVENUE
Fulton sells 68% online and 32% offline. Online runs through 3 channels; offline through 1.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 95K ratings on 3 channels, Fulton averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 95K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.67
Price
$62K
Revenue
$32.16
Price
$38K
Revenue
$56.60
Price
$34K
Revenue
$108.44
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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