Fulton

Fulton Market Overview

According to in-store data from Grips Intelligence, Fulton generated the majority of its revenue through Amazon, which accounted for 74.5% of total revenue share between January and May 2026, followed by Ace Hardware at 17.0%, Lowe's at 5.6%, and Home Depot at 2.9%. The brand's average product price during this period stood at $28.64, though pricing trended downward with a 12.1% overall decrease in average price. Fulton experienced a notable revenue decline of 25.2% over the tracked period, signaling potential challenges in maintaining sales momentum. The brand's top-performing products on Amazon, including precision miter gauges and trailer hinge kits, command significantly higher price points ranging from $99 to $200, well above the brand average. These insights suggest Fulton maintains a strong Amazon-centric distribution strategy while facing pricing and revenue headwinds across its four major retail channels.