GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Lowes.com and HomeDepot.com, Buffalo Industries generates the vast majority of its online revenue through Lowes.com, which accounts for a commanding 91.4% revenue share compared to just 8.6% from HomeDepot.com. The brand's average product price during this period stood at $12.88, reflecting a 4.3% overall increase in average pricing over recent months. However, Buffalo Industries experienced a notable 46.3% decline in revenue over the trailing period, signaling significant headwinds in online sales momentum. Despite the revenue pressures, the brand's pricing has remained relatively stable with only a marginal 0.4% month-over-month decrease, suggesting the sales decline is volume-driven rather than price-driven. These trends indicate that while Buffalo Industries maintains strong channel concentration at Lowes.com, diversifying its retail footprint and reversing the downward revenue trajectory may be key strategic priorities going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 46% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Buffalo Industries on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Buffalo Industries.
TO BUFFALO INDUSTRIES