GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and acehardware.com from January 1 to September 30, 2026 shows Frontier operating at an average product price of $13.47. Amazon dominates the brand's channel mix, accounting for 87.2% of year-to-date revenue, while homedepot.com (7.2%) and acehardware.com (4.7%) split the remainder. Momentum has been positive through the most recent quarter, with revenue up 12.7% overall and 18.1% in the latest month versus the prior month. Pricing has also firmed, with the average price reaching $13.50 after a 7.6% month-over-month increase, though it is up only 0.8% across the period. The combination of a heavily concentrated channel footprint and rising revenue suggests Frontier's growth remains closely tied to its performance on a single dominant retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Frontier on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Frontier.
BY REVENUE
Frontier sells 95% online and 5% offline. Online runs through 2 channels; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 1.14M ratings on 3 channels, Frontier averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.36
Price
$129K
Revenue
$15.03
Price
$129K
Revenue
$25.39
Price
$98K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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