GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and Acehardware.com, Freud demonstrates a heavily concentrated retail footprint with Amazon commanding an overwhelming 91.9% of the brand's total revenue share. The brand's average product price sits at $40.94, though pricing saw a slight overall decrease of 1.8% over the tracked period. Despite the pricing dip, Freud's revenue grew 6.8% overall, suggesting strengthening consumer demand and unit volume gains. Lowes.com and Acehardware.com account for a combined 8.1% of revenue, indicating significant room for retail diversification beyond Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Freud on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Freud.
BY REVIEW COUNT
Across 911K ratings on 3 channels, Freud averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 911K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.99
Price
$5K
Revenue
$26.99
Price
$3.27K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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