GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and Acehardware.com, Freud demonstrates a heavily concentrated retail footprint with Amazon commanding an overwhelming 91.9% of the brand's total revenue share. The brand's average product price sits at $40.94, though pricing saw a slight overall decrease of 1.8% over the tracked period. Despite the pricing dip, Freud's revenue grew 6.8% overall, suggesting strengthening consumer demand and unit volume gains. Lowes.com and Acehardware.com account for a combined 8.1% of revenue, indicating significant room for retail diversification beyond Amazon.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Freud on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Freud.
BY REVIEW COUNT
Across 911K ratings on 3 retailers, Freud averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 911K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$34.99
Price
$4.93K
Revenue
$26.99
Price
$3.16K
Revenue
