GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026 across Lowe's, Menard's, and Home Depot, Freedom demonstrated remarkable momentum with revenue surging 234.3% over the tracked period. Lowe's dominated as the brand's primary retail channel, commanding an impressive 83.2% of total revenue share, followed by Menard's at 13.2% and Home Depot at 3.5%. The brand's average product price stood at $31.72, with pricing trending upward by 12.6% over the period, signaling strengthening demand or a strategic shift toward higher-value SKUs. Freedom's most recent month showed continued acceleration, with revenue climbing 46.9% month-over-month. This combination of rapid revenue growth and rising average prices positions Freedom as a brand gaining significant traction across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 234% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Freedom on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Freedom.
BY REVENUE
$77.70
Price
$192K
Revenue