Freedom

Freedom Market Overview

Grips Intelligence in-store data covering January 1 to September 30, 2026 across Lowe's, Home Depot and Menards shows Freedom, a brand owned by the privately held Amart Furniture, operating with a heavily concentrated retail footprint. Lowe's accounts for 86.2% of year-to-date revenue, with Home Depot contributing 12.4% and Menards just 1.3%, leaving the brand's performance closely tied to a single retail partner. Average product price sits at $41.92 across the tracked period, though pricing has softened 11.6% overall and fell to $33.70 in the most recent month, a 29.2% month-over-month decline. Revenue has followed a similar path, dropping 27.2% over the period and 35.3% in the latest month alone. Together, the Grips Intelligence figures point to a brand facing both pricing pressure and narrowing channel diversification heading into the final quarter of 2026.