GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026 across major home improvement retailers, Freedom demonstrates a commanding market presence with Lowe's accounting for 82.8% of its total revenue share, followed by Menards at 9.1% and Amazon at 5.2%. The brand has shown impressive growth momentum, with revenue surging 49.7% over the tracked period. Freedom's average product price stands at $34.92, though its average price has climbed 29.3% overall, reflecting a notable upward pricing trend. Home Depot rounds out the retailer mix with a 2.9% share, indicating Freedom's distribution is heavily concentrated in the Lowe's ecosystem. This pricing and distribution data highlights Freedom's strong but retailer-dependent positioning in the competitive home improvement landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 50% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Freedom on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Freedom.
BY REVENUE
Freedom sells 23% online and 77% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 36% in Jan to 25% in May.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 23K ratings on 4 retailers, Freedom averages 4.3★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.3
/ 5
From 23K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$77.70
Price
$192K
Revenue
