GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to August 31, 2026 across Lowe's, Home Depot, Menards and Amazon shows Freedom — a banner owned by Amart Furniture since its 2025 acquisition — generating 80.4% of year-to-date revenue at Lowe's alone. Home Depot contributes a distant 11.7%, with Menards at 4.4% and Amazon at 3.5%, leaving the brand heavily dependent on a single retail partner. Revenue has slipped 20.2% over the tracked period, though the most recent month rebounded with 12.5% month-over-month growth. Pricing tells a similar story of volatility: the average product price sits at $41.04 for the year but climbed 23.7% in the latest month to $47.87, even as it remains down 7.6% overall. Top-selling items skew well above that average, with deck rail kits and decorative screen panels at Lowe's priced between $49.95 and $149.00.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Freedom on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Freedom.
BY REVENUE
Freedom sells 36% online and 64% offline. Online runs through 3 channels; offline through 2. Online share has moved from 17% in Apr to 63% in Aug.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 31K ratings on 4 channels, Freedom averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.00
Price
$463K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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