GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026 across major home improvement retailers, Freedom demonstrates a commanding market presence with Lowe's accounting for 82.8% of its total revenue share, followed by Menards at 9.1% and Amazon at 5.2%. The brand has shown impressive growth momentum, with revenue surging 49.7% over the tracked period. Freedom's average product price stands at $34.92, though its average price has climbed 29.3% overall, reflecting a notable upward pricing trend. Home Depot rounds out the retailer mix with a 2.9% share, indicating Freedom's distribution is heavily concentrated in the Lowe's ecosystem. This pricing and distribution data highlights Freedom's strong but retailer-dependent positioning in the competitive home improvement landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 50% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Freedom on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Freedom.
BY REVENUE
Freedom sells 23% online and 77% offline. Online runs through 3 channels; offline through 2. Online share has moved from 36% in Jan to 25% in May.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 24K ratings on 4 channels, Freedom averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$77.70
Price
$192K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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